Bellacara is Old Town Alexandria’s neighborhood boutique for all things beauty. With over fifty brands of the finest, hair care, skin care and cosmetic products on the market, Bellacara is the destination for all your beauty needs. We personally test every product we sell…so if we don’t love it, you won’t see it. As self-described beauty addicts, our vanities at home are teeming with product. Yet somehow that doesn’t deter us from picking up something new every time a shipment arrives. Any given day you’ll hear one of us say, “this product changed my life!”
1000 King Street, Alexandria, VA 22314
I have been a beauty junkie for what seems like forever, but before I did anything about it, I went to law school. (Yes, my life is a little like the reverse of Legally Blonde.) Then, I worked as a prosecutor in Sonoma County after which I moved to the DC area with my husband in ’97. I served as Majority Counsel to the Senate Banking Committee followed by a year-long stint at a lobbying firm. You get the picture.
It was then that I decided to act on my dream of becoming an entrepreneur. Finding my favorite beauty products proved to be impossible without stepping foot in a mall–the horror. So, I decided to bring my favorites to Alexandria. A few trips to New York and a flight to France and Bellacara was born in March 2000. (Yes, opening a store feels a little like giving birth.) Since 2000, Bellacara has offered the best of beauty to Alexandria.
I spend a lot of time in my store helping my customers. I mean, a lot of time. Luckily, many of my customers are friends or have become friends. Otherwise, I am with my husband and my four sons…most likely squiring them away to electric guitar lessons or basketball practice. Obviously, I always take time to indulge in my latest beauty obsessions and I always have a beautiful candle burning.