Not-So-Basic Basics: Joseph

StyleShopping
Written By Elizabeth Todd

I wish everyone could do my buying calls with Carolos from Joseph. It would make you love the line even more, because he is so wonderful. One day, I will get to go to Paris and meet him, but for now, it is all via zoom. Joseph is another European brand we recently introduced at The Hive. If you have traveled across the pond lately, you have probably noticed their stores.

We are so happy to have this line, and customers are too. It did so well that we had to place another order for some of their basics. Despite the fact that I have a closet full of clothes, I often struggle to find the simplest items. But, I now know that when I get the Joseph shirt to go under the blazer, or maybe the thick t-shirt to wear with a skirt, it will never look sloppy. Joseph can solve all my problems!

Of course, they have more than just basics. I am counting down the days until we get a sage green suit and coordinating sweater.

Once again, Courtney saved the day and modeled our “not-so-basic” basics – take a look.

Elizabeth Todd

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Owner | The Hive, The Shoe Hive, and Yellow Jacket

I spent the first part of my career as a copywriter who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive.  At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

www.theshoehive.com

The Shoe Hive I 127 S. Fairfax Street, Alexandria, VA 22314 I 703.548.7105 

The Hive I 315 Cameron Street, Alexandria, VA 22314 I  703.548.7110   

Yellow Jacket I 301 Cameron Street, Alexandria, VA 22314 I 703.548.7001 

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