When Elizabeth first told me she found a brand she couldn’t pass up and one of the things she ordered was a pink trench, I admittedly had my doubts. Who’s going to buy outerwear in the spring? Then she showed me photos and I warmed to the idea. The silhouettes were clean, the fabrics lightweight, and the colors — even the pink — were approachable. The brand? Soia & Kyo.
Today, I am writing to tell you I rescind any doubt I ever had. Our first delivery arrived and the pieces are exquisite. I already own one and am considering a second. Our customers love them, too — we sold three pink bombers in three days, and that’s the piece I thought might linger!
Soia & Kyo was founded in Montreal in 2004 by Creative Director Ilan Elfassy. His approach to design is the belief that beauty is found in simplicity. The brand continues to push the envelope with a modern, timeless aesthetic and effortless style. The company is committed to being the ultimate luxury brand for simple and refined outerwear.
I am excited not only by how beautiful the pieces are, but I do now understand the value of lightweight outerwear for early spring. We’ve had crazy weather this winter and while I don’t think we’re done needing our heavy coats I do wish I had had something a little less cumbersome and a little more statement-y to wear on the warmer days. Well, now I do! And you can, too!
Interested in learning more about any of these pieces? Give us a call at The Hive at 703.548.7110 or just stop in and see us at 301 Cameron in Old Town.