No surprise that I have a girl crush on Gucci Westman. I personally own and use almost every single item in the Westman Atelier line. I love her products. As a result, I follow her on Instagram and watch all of her instructional videos. You can imagine that I almost fell out of my chair when she held up one of Alchimie Forever’s products and said that she “loved it.”  For those of you who don’t know, I’ve been carrying Alchimie Forever, for well, forever. When Ada Polla of Alchimie brought me unlabeled samples to try 20 years ago, I was unconvinced. It was a product my husband tried and fell in love with that ultimately brought the line to Bellacara. I wasn’t sure that I could sell something from Switzerland that no one had ever heard of, but the quality of the ingredients caused me to roll the dice. Now the line is a massive success and is sold across the U.S. and Europe. So, what was the product Gucci loved? The Pigment Lightening Serum. In many ways, I wish the name was different. Because although the serum was developed to correct and prevent the appearance of uneven pigmentation and brown spots and reveal a more even-looking complexion, that isn’t all it does. In fact, most people who buy it and use it see that as just an added benefit. The blend of hyaluronic acid, European blueberry, and vitamin E have anti-aging benefits that plump and hydrate the skin while giving it a luxurious texture. Gucci, who suffers from rosacea, swears by its calming, anti-inflammatory, and anti-redness results. She uses it as one of her pre-makeup prep serums to calm redness and soothe her skin.I couldn’t agree more. This product is a winner and we love it too!