Well, I cannot just let the 17-year birthday of The Shoe Hive go by and not celebrate. No, I can’t do all the fun things I normally do, like throw a huge party with signature honey cocktails and sweet treats. But, of course, we have figured out a few special things. It is funny, when people ask me what I miss most during quarantine, it is that: having fun events at the store.The week before everything shutdown we had our spring Veronica Beard trunk show, which is our biggest event of the year. I think it was the first time Sheila had worked the event, and while we were having a drink after she looked at me and said, “We weren’t selling clothes Elizabeth, we were selling joy.” It is true; it was not just about the clothes. It was about all these amazing women that were there having fun and spending time together. It was just a joyful night. You could hear the laughter and conversations from down the block.Well, we won’t have a packed house or fancy drinks in the courtyard, but we will have a storewide discount at both The Shoe Hive and The Hive to celebrate this year’s anniversary. Which truthfully is a reason to celebrate as we keep grinding through a pandemic that has shuttered so many stores like ours all over America. We are surviving, and it’s all because of you, and we want to say thanks.Starting Thursday, October 29 – Sunday, November 1, everything is 17 percent off. Even sale items. If you can’t make it into the store, you can shop from home - just use the code Happy17.That isn’t all, though. I had to think of something fun; I still need to bring the joy. I have wanted to do this for years, so for two days (Friday and Saturday), we will have our own carnival claw machine in the courtyard. That is right, spend $100 at either store and get a turn at the claw machine. Every turn wins a prize and there are over 100 prizes inside. There is even a $500 gift card that one lucky shopper will win!So, stop in - I am even going to be there in person some - which I haven’t been much this month due to some health unpleasantness in our house! I am so excited to be back and can’t wait to celebrate. It is time for some JOY.