Alexandria Stylebook

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Why I Love Veronica Beard So Much

The other day someone asked me why Veronica Beard was so popular. The answer is simple: because everyone can wear it. No matter what you do in a day, Veronica Beard has clothes that will work for your lifestyle. The designers are also two women (both named Veronica) who obviously work a ton and have eight kids between them; in other words, they get it.Since we opened our doors, Veronica Beard has remained a customer favorite. Last spring we hosted a trunk show and it was a huge success. People loved seeing the wide selection the full line has to offer, which we can’t carry all the time due to space restrictions. In fact, it was so popular we decided we needed to do it again. Starting Friday, March 9th we will have racks and racks of Veronica Beard clothes and they will all be 20 percent off. If you can stop by on Friday, our amazing ready-to-wear representative, Liz, will be on hand as well if you have any questions, and she is a really great person.But it gets even better! We are having a trunk show for shoes that weekend too, so you’ll have to stop in both stores. Click each image below to launch the lookbook and preview the spring styles.So here are just three of the reasons I love Veronica Beard so much. 

1. Their Blazers Are Perfection.

Let’s start with their jacket, which is what made the brand famous. Washington, D.C., is one of the few towns where many offices are still “business professional” attire. That means blazers, pants, and dresses for most women. Let’s face it, not many people want to wear the boring interview suit we all started with twenty years ago in our wardrobes. We have moved on and Veronica Beard blazers are the perfect option. They work for the office and then the cut and fabrics are fashionable enough to take you into the weekend. 

2. They Make the Perfect Shirts To Go Under Things or Be Worn Alone.

The biggest obstacle I face when getting dressed is what to wear under things. Many tops seem too sheer, especially if I want to take off your blazer or sweater and not feel like you are in an undergarment. Not only are these fabrics thicker, the cuts are forgiving and they have mastered the longer shirt tail so it covers just enough. 

3. The Scuba Material They Use Is Life Changing.

This is where it all started. They do blazers, pants, and skirts in this fabric. It is so comfortable, hides many flaws, and does not wrinkle. I can’t tell you how many customers have purchased the black scuba pant and call a few weeks later to order the navy. It is just that good. Don’t take my word for it -- come buy a pair for yourself and see!