It is hard to believe it has been 17 years since we opened our doors. I figure if we can make it through this pandemic year, we can make it through anything. Usually we celebrate in early October, but life took a turn for me this fall and planning something kind of got put on the back burner.Despite not working on a party, we have been working on something new behind the scenes: a spiffy new website. I get the irony of celebrating 17 years of a brick and mortar store (four years for the clothing store) with a new e-commerce site, but times are changing, and never have I been happier to offer online shopping than I have been in 2020. Our online client base has grown over the last six months and we decided it was time for a digital upgrade. There has always been a stylistic disconnect between our brick and mortar store and our e-commerce store, and it has gnawed at me. Sometimes new brands ask us for our website, and I cringe a little bit as I send it. Well, not anymore. Check it out at theshoehive.com. Now logging onto our site will seem like you are walking into our stores.  I hope you love the new site as much as we do. Look for more content like styling videos and top picks. We know there will be a few glitches along the way (I mean, it is 2020 - what else can we expect), but we promise we will figure them out as quickly as possible.To help launch our new site, we wanted to do a special promotion (okay, we wanted to see if it worked right), so we are doing $50 off all denim from Monday, October 26 – Wednesday, October 28. Just use the code Denim50 and receive the discount when you check out. Don’t worry; all denim will be discounted in the store as well. You even get $50 off denim that is already marked down.Make sure you read tomorrow’s Stylebook post to hear about what we are doing the rest of the week to celebrate 17! You didn’t think I would only do a new website, did you?