Spotlight on Denim: We Have Something For Everyone
I’ve been a clothing buyer for about eight years now. The first time I went to clothing market, I immediately realized the most difficult category to buy: denim. First off, there are so many brands. It would be easy to have a denim-only store. Second, people are very particular about what denim they’ll wear. Even down to whether it’s a button fly or zipper. There are people that will not buy a button fly no matter how much they like the fit!
Then there's the fit. There are different rises, different levels of stretch, different lengths, and so many styles. I have customers who won’t do skinny or straight and some who will only do a bootcut. We used to have basically boot, skinny or boyfriend as options. That is far from the truth now. Structured denim is having a moment along with wide-leg and everything in between.
As a consumer I think this is a great time to shop for denim. As a buyer I lose sleep over it.
I feel pretty confident saying we have our best selection in a long time; we have tried to make sure we have something for everyone.
We decided to focus on denim this week, and share with Stylebook readers what we have in store, and what styles we wear ourselves. First, we wanted to share all the styles we have in store. The two main denim lines we carry are Mother and Citizens. And many of the ready to wear lines we carry offer denim as well. We try to make sure we have some from each brand. Here’s a preview:
To help make it more fun (next to shopping for a swimsuit, denim is the worst!) The Hive is giving you 20 percent off denim starting Thursday, February 22 through Sunday, February 25.
Watch our social media and look for our emails to learn more about the fit of each brand, and our favorite styles of the season!