Alexandria Stylebook

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Coming Soon: Ulla Johnson Trunk Show at The Hive

I have decided to use the store’s upcoming 20 year anniversary as a way to…let's just say, “strongly persuade” my vendors to host trunk shows. I mean when I ask them to be a part of the celebration how can they say no, right?

The first brand that came to mind, and one that we have never hosted for a trunk show before, is one of our most popular, Ulla Johnson. I have seen other stores I follow online hosting events with Ulla, so I thought it was time for The Hive to do the same. I was a little nervous to ask and I’m not sure why. I guess I still have retail “imposter syndrome” some days and have a hard time accepting that we are legit. But, they were wonderful and said yes, right away. I am happy to share that from Friday, September 29 - Sunday, October 1, we will host our first-ever Ulla event. 

They are sending tons and tons of great pieces that we will only have for the weekend visit. I also think our store’s regular fall delivery from Ulla is the best one yet; we have so many different sets, tops and dresses. Someone just sent me a photo of Emily Blunt at the U.S. Open in one of our top-and-skirt outfits that we have in stock. And she, of course, looked so chic.

So take a look and browse the Ulla Johnson Look Book, and pre-shop if you like. It’s broken down by our inventory, and what will only be available the weekend of the event. I haven’t mentioned the best part – all Ulla Johnson is 20 percent off. While trunk show items are only available in-store, if you are out of town, just give us a ring and we can help you shop virtually.

We can’t wait to show you all the great pieces! What a great way to kick off our 20 year anniversary at The Hive.