I don’t know what it is about yellow, but for some reason, the color evokes happiness. Maybe it makes us think of sunshine and warmth when it comes to clothing. If you search it up, it says something different as far as what it evokes. But after 18 years in retail, I have scientific proof that when it comes to what is in your wardrobe, people love yellow.

If you look at our spring buy, there is tons of color. We are all ready for some bright and cheery clothes this spring. I know that not all yellows are created equal, and not everyone can wear every hue, but trust me, you can incorporate something into your outfit.

I mean everyone can wear a yellow shoe! It can be that one element of your outfit that makes it interesting; one pop of color gives focus while two can distract. It goes with the Tibi theory of one, ton, or none. A full flood of color creates calm, as does the absence of color. If you have one color (or none or a ton), you give the eye a place to rest. The yellow shoes in-store now are the perfect way to achieve this one.

So if you are ready for some sunshine in your wardrobe (and in the forecast), stop in both stores for some yellow.