how to: lighten and brighten

When looking over the products Bellacara’s manager, Allison, used on Elizabeth for our first photo shoot, I noticed a theme: lightening and brightening. By covering up circles under her eyes, brightening certain areas […]

weekend recap

Sam, the manager at Kiskadee, celebrated her 25th birthday in style! The Zoe girls often show up at the store wearing very similar looks… …or the exact same thing! Great minds think alike. This […]

stylebook: june 2013


how to: look naturally rested and ageless

When Allison finished Susan’s makeup for our first Stylebook photo shoot, she let us all in on Susan’s secret: “Susan has perfect skin! You can’t even see her pores!” And, ladies, it’s true. […]

weekend recap


street style: kathryn

“You deserve to feel good about yourself,” reads the first line of Kathryn Martin’s website. A personal stylist, Kathryn’s mission is to make every woman feel good about herself. And she’s good at […]

meet allison

Bellacara Interview (1280 x 720) (1) from Alexandria Stylebook on Vimeo.

how to: look effortless (with a little effort)

Darby Rush is gorgeous. It’s true. She always looks well-rested and sun-kissed, her hair is thick and looks great worn at any length, and she dresses in a way that says, “I care, […]

weekend recap

There was a lot going on in Alexandria this week, and we had a great weekend! [portfolio_slideshow]

street style: alexandra

Meet Alexandra. I promise we’ll get around to showcasing women who aren’t members of our Alexandria Stylebook team soon, but we are very lucky to be working with such stylish young women! Alexandra […]

how to: tie a wrap dress two ways

Zoe Wrap Dress Video from Alexandria Stylebook on Vimeo.

what to wear: to work on summer days

I don’t work in an office anymore, but I did for a long time. It can be really tough to figure out what to wear when it is crazy hot outside, freezing inside and […]

weekend recap


street style: sarah

Meet Sarah. Our first street style volunteer and a part of our Alexandria Stylebook team. She was on hand to help gather all of our clothes and accessories for our first photo shoot […]

trend alert: spring hair accessories

I’d be willing to bet that everyone reading this has bobby pins and hair clips stashed in her beauty basket. This season, try kicking them up a notch with some color. The bobby […]

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