I can hardly believe that this March celebrates Bellacara’s 19th year in business. It really doesn’t seem like it’s been that long, but when a young woman comes in and asks me to […]

As the red carpet began, I anxiously awaited some of my favorite actresses to see what they would bring to the red carpet, beauty-wise. The past several years I had not seen any […]

As a follow up to my “What’s in My Purse” post, I thought I’d share what’s on my counter. I don’t use all these items at the same time, but they are each […]

Customers are always surprised when I tell them how much I love something and then pull it out of my purse right in front of them. I am not generally a fan of […]

This post was a suggested topic from a Stylebook reader. I admit when I first saw this suggestion my first thought was, “I am the last person to give this advice!” I take […]

Alexandria Stylebook is a labor of love. I love that you, the Stylebook reader, take time out of your busy day to read what we have to say. It really is humbling. It […]

It’s awards season and though they aren’t quite as popular as the Golden Globes and the Oscars, the fashion and beauty at the SAG Awards certainly didn’t disappoint. Here are a few of […]

Spring fashion runways and surged Pinterest searches have indicated that the following beauty trends are poised to be big this spring.   The Lash Lift & Lash Strips After years of lash extensions […]

The past few years have seen major innovations in skin care technology. Light therapy, micro-current, and sonic bristle devices all entered our homes. This year the innovation seems to be in ingredients. The […]

We all saw Lady Gaga rock blue hair at the Golden Globes and Kylie Jenner sent Instagram feeds crazy on New Year’s Eve with her icy blue locks. It’s a trend that celebrities […]

I’m generally not a big fan of taking major hair or makeup risks at awards shows; I leave that for events like the Met Gala where you tune in specifically to see the […]