It isn’t often that I am stopped in my tracks while walking through a cosmetics department, but that’s just what happened during (what I didn’t know then) would be my last trip through […]

When the stores in Old Town decided to start opening the morning after Thanksgiving at 6am, I wasn’t exactly thrilled about it. I was never one to get up the morning after Thanksgiving […]

I am not a makeup artist. I hire makeup artists. To be sure, I’ve learned a lot about makeup and how to apply it since opening Bellacara, but there are still things I’ve […]

With all the items I have in my beauty arsenal, finishing any of them to the point of digging out the last bit of product doesn’t happen often. When it does, it certainly […]

Well, let’s just say I’d have a lot of dollars. There always seem to be those cult products that people want, and they simply will not accept any substitute. I’ve tried a lot […]

Over the years I have come to appreciate certain little luxuries in my life that I now can’t be without. One is fresh flowers. I have fresh flowers all over my house. Flowers […]

When I first opened the store, I prided myself on not putting out the holiday décor until the day after Thanksgiving. It seemed wrong to skip straight to Christmas before the turkey had […]

You’ve been contemplating buying a silk pillowcase for some time, but you just can’t seem to justify shelling out the cash. Maybe a satin pillowcase is a good place to start. Ever since […]

They say it’s a myth that your hair gets accustomed to certain shampoos and conditioners and as a result, stops performing as well. Personally, I think there’s some truth to the rumors. Essentially, […]

For years I’d read about Rodin Olio Lusso oils. They have a cult following and I’ve had a pretty serious girl crush on the creator Linda Rodin for years now. A former model […]

Since bringing in a line of CBD patches last year, we’ve been amazed at the interest and the desire for not only more CBD offerings, but for information on what CBD is and […]

It seems like my customers fall into two camps…” dewy skin, yes please” versus, “no shine, bring on the powder.” I myself fall into the “no such thing as too dewy” camp. When […]

I grew up in the eighties and being a teenage girl in Southern California meant a few things were certain. First, you were going to throw your head down and flip it back […]

When you first bought it, your microfiber turban dried your hair in lightning time. Lately, it seems like it just isn’t working anymore. What happened? It turns out…it could be how you’re caring […]

I hear it all the time, “I can’t apply liquid liner.” I know why you think that. The liquid liners of old were these long brushes that never seemed to stay where we […]