04.02.19

Goodbye Dry, Hello Dewy. This Spring’s Lip Trend Shines

Now and again a trend hits that I just love. This spring it is the return of shine in lip products. For so long, matte lips won the day and all the innovation […]
03.28.19

Wrinkles Schminkles

You know the saying, “don’t judge a book by its cover.” You’ve heard it a thousand times and while it’s definitely a phrase to live by when it comes to people, it’s often […]
03.26.19

Help! My Self-Tanner Turned My Legs Green!

You bought a self-tanner last year and you didn’t use it all. So, you go to the cupboard this spring and pull it out to use it. You spread it on and…EEK! It […]
03.21.19

The Five Biggest Spring Beauty Trends (and How To Wear Them in Real Life)

We’ve picked the spring beauty trends we think are the prettiest and easiest to incorporate into real life. Here are trends are the ones you’ll see over and over, along with tips on how […]
03.19.19

Springtime Beauty Prep: 5 Things To Do Right Now

It’s still cold out and it’s a bit windy, but the sun is shining and letting us know that spring and warm weather are right around the corner. Pretty soon we’ll be looking […]
03.14.19

A Walk in Her Shoes

Yesterday I swapped shops with Elizabeth Todd and took over at The Shoe Hive. I have often teased Elizabeth that it must be soooo easy to sell shoes. I mean, it’s like selling […]
03.05.19

Indie Lee Has Landed at Bellacara

Indie Lee is the woman behind the brand, but her name wasn’t always Indie Lee. Lisa Swengros was a busy mom of two and just 37 years old when she was diagnosed with […]
03.01.19

19 and Counting!

I can hardly believe that this March celebrates Bellacara’s 19th year in business. It really doesn’t seem like it’s been that long, but when a young woman comes in and asks me to […]
02.25.19

Oscars 2019: Best Beauty

As the red carpet began, I anxiously awaited some of my favorite actresses to see what they would bring to the red carpet, beauty-wise. The past several years I had not seen any […]
02.19.19

Challenge Accepted: Travel Skincare for Carry-on Luggage

I’m going to start by admitting that this was a requested post. It was, in fact, requested by multiple people. I didn’t want to write this post because if I’m honest I very […]
02.15.19

What’s on My Counter

As a follow up to my “What’s in My Purse” post, I thought I’d share what’s on my counter. I don’t use all these items at the same time, but they are each […]
02.14.19

What’s in My Purse

Customers are always surprised when I tell them how much I love something and then pull it out of my purse right in front of them. I am not generally a fan of […]
02.07.19

How To Pack a Minimal Makeup Bag for Long Trips

This post was a suggested topic from a Stylebook reader. I admit when I first saw this suggestion my first thought was, “I am the last person to give this advice!” I take […]
02.05.19

5 Tips To Arrive Fresh After an Overnight Flight

Flying overnight can be great. After all, it saves you from wasting a day in the city of your destination. However, more often than not, you arrive and just want to get to […]
01.30.19

Living in the Red (and I Don’t Mean Lipstick)

Alexandria Stylebook is a labor of love. I love that you, the Stylebook reader, take time out of your busy day to read what we have to say. It really is humbling. It […]


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