Because You Are Pretty.

And we have the experts to make sure you feel that way. From skincare to haircare, from makeup to makeovers, our amazing aestheticians and local boutique owners know the latest and greatest products and advanced techniques to let your beauty shine through.


Our Top Picks for the Week of March 15, 2021

This week’s picks are fun and functional. Angela shares a must have to help protect your skin in all climates and Celeste has some new styles from customer favorite Charleston Shoe Company (they’re […]

Powered by Women: Instagram Lives

Last week, we announced our ‘Powered by Women’ initiative to celebrate Women’s History Month. We wanted to shine a light on what it means to be a business owner in Alexandria and maybe […]

Take Your Hair From Drab to Fab

We are all secretly wishing for the movie-montage moment where we go from drab to fab! Let us create a haircut and color that complements your body type and facial features. We are […]


It’s been almost a year since my life changed dramatically, along with so many others. Sometimes I still find myself in disbelief and denial. At times like these, I find it important to […]

Our Top Picks for the Week of March 8, 2021

We’re all on the lookout for spring, and these top picks have us so excited for the changing season. Elizabeth’s pick is the perfect transition piece for those chilly spring nights and Celeste […]

Powered by Women

If you ask me my favorite thing about owning a small business, the answer would be easy. The thing I cherish the most is the community and friendships that the Alexandria business community […]

Product Love: Dermalogica Sound Sleep Cocoon

Every now and then, I have sleep issues. Some nights are worse than others… So, when I first heard of Dermalogica Sound Sleep Cocoon and how it soothes the senses with aromatherapy to lull you […]

Our Top Picks for the Week of March 1, 2021

We all have a “things we want” list, but this week’s top picks fall into the “things we need” list. Elizabeth has the perfect take-with-you-anywhere rain poncho that is practical and cute. Angela has […]

No Makeup Look… No Thank You

One of my mantras for the past twenty years has been less is more when it comes to makeup. Enhancing one’s natural beauty without masking it has always been our credo at Bellacara. […]

The Toothpaste That Will Change Your Life

As a child, I had whiter teeth than anyone I knew. Growing up, my friends thought that my parents were dentists. I’ve been obsessed with my teeth ever since. Then I came to […]

Our Top Picks for the Week of February 22, 2021

This week’s top picks are all the things we love for life, our homes, our closets, and more! First up, we have Elizabeth’s top pick which is the bootie of our dreams – […]

Westman Atelier this Spring

There are many things I love at Bellacara. There just are. But one thing you all know I love is Westman Atelier. I love it for so many reasons, the most important being […]

Product Line Spotlight: Surratt

By: Jennifer Smithmeyer  It’s true that I spend five days a week surrounded by the best beauty products a girl could ask for. Lately when it comes to makeup, I’ve been a bit […]

Our Top Picks for the Week of February 15, 2021

If we are taking any lessons from this past Valentine’s Day weekend, it’s a reminder to give ourselves the same love we give others. So, why not show yourself a little extra love […]

Self-Awareness Offers Self-Love

Even if you didn’t see the Super Bowl Halftime Show, the takeaway I’m about to present might be worth a ponder. I was initially struck by the brilliance of the costume choice for […]

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