Because You Are Pretty.

And we have the experts to make sure you feel that way. From skincare to haircare, from makeup to makeovers, our amazing aestheticians and local boutique owners know the latest and greatest products and advanced techniques to let your beauty shine through.


behind the scenes: the glossarie

[portfolio_slideshow] A behind-the-scenes look at the Alexandria Stylebook photo shoot with the glossarie. She spent about an hour at Bellacara, where resident makeup artist Allison chose a natural, rosy palette to highlight Lara’s […]

5 minutes to fabulous

It doesn’t have to take more than five minutes to look fabulous using these five products. 1. Nouba mascarone mascara 2. Jouer luminizing moisture tint or matte moisture tint 3. Jouer tinted lip […]

weekend recap

This weekend… …a happy customer left Zoe Boutique with Red Engine denim and an Alice + Trixie top! …Sam checked out the new summer pop-up restaurant by Evening Star called The Front Porch. She […]

trend alert: neon

I predicted about a year ago that the neon trend was on its way out. I was wrong. It seems to be everywhere right now. Perhaps my prediction was based on the fact […]

rock this look: keira knightley

one: Lipfusion Infatuation lip gloss in Angelic two: Jouer blush in Rose three: Bronze high points on face with Jouer perfect tan All are available at Bellacara: 1000 King Street, Alexandria, VA 22314 Photo credit

how to: lighten and brighten

When looking over the products Bellacara’s manager, Allison, used on Elizabeth for our first photo shoot, I noticed a theme: lightening and brightening. By covering up circles under her eyes, brightening certain areas […]

how to: look naturally rested and ageless

When Allison finished Susan’s makeup for our first Stylebook photo shoot, she let us all in on Susan’s secret: “Susan has perfect skin! You can’t even see her pores!” And, ladies, it’s true. […]

trend alert: bronzed beach beauty

Photo credit.   All products currently available at Bellacara.

meet allison

Bellacara Interview (1280 x 720) (1) from Alexandria Stylebook on Vimeo.

how to: look effortless (with a little effort)

Darby Rush is gorgeous. It’s true. She always looks well-rested and sun-kissed, her hair is thick and looks great worn at any length, and she dresses in a way that says, “I care, […]

how to: winged eyeliner


weekend recap


street style: sarah

Meet Sarah. Our first street style volunteer and a part of our Alexandria Stylebook team. She was on hand to help gather all of our clothes and accessories for our first photo shoot […]

how to: look red carpet ready

  In this month’s Stylebook, we shared with you what we wore and a few of our beauty favorites, but it took more than just one or two products to make us camera-ready. […]

how to: apply false lashes

Makeup artist and manager of Bellacara, Allison Baird, teaches Angela how to apply false lashes. If you have any questions, leave them in the comments and we will have Allison respond!

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