Product Love: Becca Aqua Luminous Foundation

If I had a dollar for everyone that walked in with a serum dropper foundation from any number of lines that discontinued them…well, let’s just say I’d be on a plane to a tropical beach right now. The serum foundation was a godsend to customers that wanted a lightweight foundation, but needed a bit more coverage than a BB or tinted moisturizer could provide. You know, foundation that doesn’t look like foundation.

I’m not sure why, but lately it seems like the cosmetics industry has conspired against us and is introducing more and more full coverage foundations while discontinuing the sheerest. That may work for twenty-somethings, but it definitely doesn’t work for me.

Thankfully, Becca understands this. Dispensed from a serum dropper, this water-based luminizing formula offers light to medium buildable coverage. It has a dewy radiance that is lovely, but not overdone. Unlike oil-based serum foundations, this one can be used by almost every skin type, save really oily. The intuitive formula melts into the skin and becomes almost undetectable while simultaneously evening out skin tone and concealing imperfections. The dropper draws up and dispenses the perfect amount of foundation for the entire face.

This product really shines when stippled on and buffed out with a foundation brush. If you need a bit more coverage, you can pat a tad extra on with a damp beauty blender where needed. I am really impressed with the wearability of this foundation, as well. It looks just as good at 3pm as it did at 8am. If you’re still looking for a replacement for that serum foundation you loved, I highly suggest you try this product. I think you’ll love it.

 

  • The latest from Angela
I have been a beauty junkie for what seems like forever, but before I did anything about it, I went to law school. (Yes, my life is a little like the reverse of Legally Blonde.) Then, I worked as a prosecutor in Sonoma County after which I moved to the DC area with my husband in ’97. I served as Majority Counsel to the Senate Banking Committee followed by a year-long stint at a lobbying firm. You get the picture. It was then that I decided to act on my dream of becoming an entrepreneur. Finding my favorite beauty products proved to be impossible without stepping foot in a mall–the horror. So, I decided to bring my favorites to Alexandria. A few trips to New York and a flight to France and Bellacara was born in March 2000.

Located in historic Old Town Alexandria, for more than 17 years Bellacara has been Northern Virginia's preeminent boutique for high end cosmetic, skincare and haircare products. At Bellacara you will find premiere beauty products that have been carefully edited by the store’s owner, Angela Sitilides, who personally tests all the products sold in store. The boutique carries only the best product lines – Kiehl’s, Jouer, Dr. Dennis Gross, Christophe Robin, Moroccan Oil, Bumble & Bumble, Fresh, Molton Brown, Skinceuticals, Smashbox, Stila, Mario Badescu, Clarins, Dermalogica, Kevyn Aucoin, Kai, Child, St. Tropez, Smith and Cult, and many more.

www.bellacara.com

1000 King Street
Alexandria, VA 22314

703.299.9652

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