Bellacara Celebrates its 20th Anniversary!

I can scarcely believe it was 20 years ago that Bellacara opened its doors. I certainly could never have imagined that I would still be here today. I definitely never imagined the treasured friendships that I would develop with my fellow boutique owners and customers. I am still profoundly shocked every time a lovely young lady asks me to ring her up under her mom’s account, only to realize that I first met her when she was no more than two or three years old.

Over the years, you have become more than just customers. You have become friends. I wonder about you when I haven’t seen you in a while. I ask my staff how you were if I missed your visit. I enjoy chatting with you when you stop in and admittedly probably keep you talking longer than you planned. I have employed some of your children who are now adults and I feel immense joy when you tell me of their accomplishments. I’ve been there with you through happy times like marriages, births, and college announcements and I’ve been there with you through divorces and illnesses too. Because of all of you, this store means the world to me.

I hope you will come celebrate Bellacara’s anniversary with me. I’m really looking forward to thanking all of you for the past twenty amazing years.


  • The latest from Angela
I have been a beauty junkie for what seems like forever, but before I did anything about it, I went to law school. (Yes, my life is a little like the reverse of Legally Blonde.) Then, I worked as a prosecutor in Sonoma County after which I moved to the DC area with my husband in ’97. I served as Majority Counsel to the Senate Banking Committee followed by a year-long stint at a lobbying firm. You get the picture. It was then that I decided to act on my dream of becoming an entrepreneur. Finding my favorite beauty products proved to be impossible without stepping foot in a mall–the horror. So, I decided to bring my favorites to Alexandria. A few trips to New York and a flight to France and Bellacara was born in March 2000.

Located in historic Old Town Alexandria, for more than 17 years Bellacara has been Northern Virginia's preeminent boutique for high end cosmetic, skincare and haircare products. At Bellacara you will find premiere beauty products that have been carefully edited by the store’s owner, Angela Sitilides, who personally tests all the products sold in store. The boutique carries only the best product lines – Kiehl’s, Jouer, Dr. Dennis Gross, Christophe Robin, Moroccan Oil, Bumble & Bumble, Fresh, Molton Brown, Skinceuticals, Smashbox, Stila, Mario Badescu, Clarins, Dermalogica, Kevyn Aucoin, Kai, Child, St. Tropez, Smith and Cult, and many more.

1000 King Street
Alexandria, VA 22314


1 Comment

  1. Madelyn Smith Orfitelli Madelyn Smith Orfitelli says:

    Angela, you have created an Old Town institution, and the fact that you continue to find and deliver only the very best in beauty is why we all love and trust you.

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