From time to time, a new customer walks into The Hive and after looking around for a few minutes she asks us what our aesthetic is. She wants to know what the thread is that ties together all of the clothing on our racks. It’s true, we carry a wide range of brands and styles — from preppy striped sweaters by Rag & Bone to lace-trimmed boho chic dresses by Ulla Johnson and classic suits by Veronica Beard. The thread that ties all of this together though to me is pretty clear, and it’s how we decide what to purchase on buying trips. Our goal is this: we want to help our customers fill their own closets with clothing that feels special — even when it’s a basic.
That means that a t-shirt isn’t just a t-shirt. It’s made of the highest quality jersey, or it has the perfect mid-reaching neckline for layering. Jeans aren’t just jeans. Even the plain skinnies are picked from a brand we know will make the wearer look and feel her best. And a blouse isn’t just a blouse. It’s a beautiful silk blouse that has a ruffled seam or perfectly tapered sleeves or a gathered hem. And it’s probably by Veronica Beard.
We recently received a delivery of the newest Veronica Beard silk blouses in a variety of styles and colors. Whether you’re layering them under a jacket for work or pairing them with jeans for the playground, there is truly something special about the designer’s cuts and finishes. Nothing is left to chance; every aspect of the design is thoughtful. And we guarantee you will fall in love with at least one if not all of them.