Custom Eyeshadow Palettes: Never Have an Unused Shade Again

Over the years I must have purchased dozens of eyeshadow palettes. I would see a palette of all these gorgeous shades and think of all the fun I could have playing with the different colors. Inevitably, I would end up with a palette with two shades worn to the bottom and four that were barely touched. Then I’d head to a store to find shades that could replace the two I had used up.

This wasn’t usually an easy proposition as I wouldn’t head to the store until I had completely eradicated all evidence that there was ever shadow in those pans to begin with. Once I opened Bellacara I realized I wasn’t alone. This theme was pervasive. Customer after customer would come in with trios, quads, and even larger palettes with only one or two colors empty. So why do people buy them? The lure is the price. I can have eight shades for $48. That’s amazing! But is it really?

It certainly is if you’re the experimental type. If you love to change up your look and use a different shade three times a week, a palette is definitely the way to go. But if you are really a two shade and out the door girl, the palette is a waste of money. It’s so convenient to have the shades all in one palette people say. Yes, this is true. But spending $48 on a palette where you will only use two small shades means you’ve paid for a bunch of colors you’ll never use and ended up with a much smaller amount of the colors you in fact use. Enter the custom palette.

The custom palette is the best way to ensure that you use all the shadow you purchase. The best part is that when you run out of a shade, you just replace the one shade. It may cost a bit more in the beginning, but in the end, you save much more.


Laura Mercier has three and six well palettes that allow you to pop in only the colors you’ll use. Surratt Beauty has a palette that will allow you to put two shadows and a blush or four shadows in it. They also offer a larger version that will hold two shadows, a blush, and a highlighter. All the convenience of a palette with you as the designer. Now when I open my palette and one shade is used to the bottom, I just pop that out and replace the one shade. I have a perfectly organized makeup bag and only the colors I actually use. I can’t imagine ever going back.

If you have a drawer full of duos, trios, and palettes with two colors worn to the bottom, come see me. Let’s create a perfect palette for you. One that you’ll use every last bit of.



  • The latest from Angela
I have been a beauty junkie for what seems like forever, but before I did anything about it, I went to law school. (Yes, my life is a little like the reverse of Legally Blonde.) Then, I worked as a prosecutor in Sonoma County after which I moved to the DC area with my husband in ’97. I served as Majority Counsel to the Senate Banking Committee followed by a year-long stint at a lobbying firm. You get the picture. It was then that I decided to act on my dream of becoming an entrepreneur. Finding my favorite beauty products proved to be impossible without stepping foot in a mall–the horror. So, I decided to bring my favorites to Alexandria. A few trips to New York and a flight to France and Bellacara was born in March 2000.

Located in historic Old Town Alexandria, for more than 17 years Bellacara has been Northern Virginia's preeminent boutique for high end cosmetic, skincare and haircare products. At Bellacara you will find premiere beauty products that have been carefully edited by the store’s owner, Angela Sitilides, who personally tests all the products sold in store. The boutique carries only the best product lines – Kiehl’s, Jouer, Dr. Dennis Gross, Christophe Robin, Moroccan Oil, Bumble & Bumble, Fresh, Molton Brown, Skinceuticals, Smashbox, Stila, Mario Badescu, Clarins, Dermalogica, Kevyn Aucoin, Kai, Child, St. Tropez, Smith and Cult, and many more.

1000 King Street
Alexandria, VA 22314


Leave a Reply

Your email address will not be published. Required fields are marked *

Get your daily dose of all things fashion, beauty, fitness, and design. Locally sourced and locally styled!