Gucci Westman Loves Alchimie Forever Serum

No surprise that I have a girl crush on Gucci Westman. I personally own and use almost every single item in the Westman Atelier line. I love her products. As a result, I follow her on Instagram and watch all of her instructional videos. You can imagine that I almost fell out of my chair when she held up one of Alchimie Forever’s products and said that she “loved it.”



For those of you who don’t know, I’ve been carrying Alchimie Forever, for well, forever. When Ada Polla of Alchimie brought me unlabeled samples to try 20 years ago, I was unconvinced. It was a product my husband tried and fell in love with that ultimately brought the line to Bellacara. I wasn’t sure that I could sell something from Switzerland that no one had ever heard of, but the quality of the ingredients caused me to roll the dice. Now the line is a massive success and is sold across the U.S. and Europe.


So, what was the product Gucci loved? The Pigment Lightening Serum. In many ways, I wish the name was different. Because although the serum was developed to correct and prevent the appearance of uneven pigmentation and brown spots and reveal a more even-looking complexion, that isn’t all it does. In fact, most people who buy it and use it see that as just an added benefit. The blend of hyaluronic acid, European blueberry, and vitamin E have anti-aging benefits that plump and hydrate the skin while giving it a luxurious texture. Gucci, who suffers from rosacea, swears by its calming, anti-inflammatory, and anti-redness results. She uses it as one of her pre-makeup prep serums to calm redness and soothe her skin.

I couldn’t agree more. This product is a winner and we love it too!


  • The latest from Angela
I have been a beauty junkie for what seems like forever, but before I did anything about it, I went to law school. (Yes, my life is a little like the reverse of Legally Blonde.) Then, I worked as a prosecutor in Sonoma County after which I moved to the DC area with my husband in ’97. I served as Majority Counsel to the Senate Banking Committee followed by a year-long stint at a lobbying firm. You get the picture. It was then that I decided to act on my dream of becoming an entrepreneur. Finding my favorite beauty products proved to be impossible without stepping foot in a mall–the horror. So, I decided to bring my favorites to Alexandria. A few trips to New York and a flight to France and Bellacara was born in March 2000.

Located in historic Old Town Alexandria, for more than 17 years Bellacara has been Northern Virginia's preeminent boutique for high end cosmetic, skincare and haircare products. At Bellacara you will find premiere beauty products that have been carefully edited by the store’s owner, Angela Sitilides, who personally tests all the products sold in store. The boutique carries only the best product lines – Kiehl’s, Jouer, Dr. Dennis Gross, Christophe Robin, Moroccan Oil, Bumble & Bumble, Fresh, Molton Brown, Skinceuticals, Smashbox, Stila, Mario Badescu, Clarins, Dermalogica, Kevyn Aucoin, Kai, Child, St. Tropez, Smith and Cult, and many more.

1000 King Street
Alexandria, VA 22314


1 Comment

  1. Avatar Gayle Snyder says:

    Today was my first visit to Bellacara. Beautiful shop, awesome products and meeting Angela was the icing on a wonderful cake. And Angela, after spending an hour with you in your mask, It’s so nice to see your beautiful face above.

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