Welcome Hobonichi Techo to Penny Post    

The way people organize their lives is highly personal. Naturally, our customers believe a good old-fashioned paper planner is the best way so we have been asking for planner suggestions from our customers since we opened last year. Now, after many requests, we are beyond excited to welcome Hobonichi Techo planners to our Penny Post shelves.

What makes Hobonichi Techo planners so special? So special that squeals were heard across the internet when we announced their arrival on Instagram? So special that they have three quarters of a million #hobonichi tags on Instagram? So special that it inspires Reddit threads? Well, let me give you the straight skinny on this diminutive dynamo.

Described as a “Life Book” by its creators, the staff members of the website Hobo Nikkan Itoi Shinbun, the Hobonichi Techo is suited for each user’s unique personality. The beautiful layout is designed to be easy to use, allowing for lots of extra space to record your day and doodle along the way.

Compared to other planners, the Hobonichi Techo clocks in at roughly 4”x6” inches and 7.3 ounces. Its compact size makes it pocket perfect and easy to carry everywhere. The beautiful Tomoe River Paper makes up its 400 pages. (Yes, I said 400 pages!)  The paper is thin yet durable, and doesn’t bleed, making it work with any pen, but chief among them, fountain pens.

One of my favorite benefits is that the stitch binding allows it to lay flat anywhere. I don’t know about you, but that’s a key selling point for me. I hate it when my book flies shut when I let go of the pages. Ugh.

Attention to detail is another reason the Hobonichi Techo is so special. It has every kind of calendar view you could use – yearly, yearly index, monthly, and weekly. Its pages also include extra touches such as a daily inspirational quote, moon phases, a mini calendar, and a meal planner. Sundays are even made more special when printed in red. What a nice delineation between the weeks.

If all that weren’t special enough, check out the corresponding covers. They come in fun fabrics that are as stylish as they are durable. Pen loops make it easy to carry your pen while keeping it closed, and a ribbon bookmark makes it easy to find your page when you open it. And, don’t get me started on the pockets. There are card slots in the front, a big pocket in the front inside cover, and more pockets in the inner and outer back covers. You can practically leave your wallet at home with these!

Whew! That about sums up why the Hobonichi Techo is so special. To see this little workhorse of a planner and its brethren, stop by Penny Post for a peek!


  • The latest from Amy
Owner Amy Rutherford started Red Barn because she wanted to deliver a service — to provide both old and new in one place. No longer will busy shoppers be limited to reproductions or forced to shop multiple flea markets for the look or gifts they want. The trick in blending old and new, vintage and modern, classic and quirky, is balance. And Amy’s knack for mixing rustic antiques with urban chic has created a look that is both fresh and familiar.

Red Barn Mercantile opened its doors in September 2007 with a single vision in mind: providing old and new to offer our customers signature whole-room designs at great prices.

We’re more than a furniture boutique and provide more personalized service than a big box retailer. We work hard to bring you the highest quality furniture and gifts, the most unique conversation starters, wall hangings and accent pieces, whether they come from off-the-beaten-track flea markets, or the latest designers.


1117 King Street
Alexandria, VA 22314


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