Remember the rise of the wedge sneaker? Or maybe the western bootie called the “Dicker” that literally sold out in days when it arrived in store or online? Then there is menswear-inspired clothing or the dressy jogger that became huge trends and are now fashion staples. So to whom can we attribute these trends? Most fashion junkies like me would all shout in unison: Isabel Marant.
She is, in fact, the arbiter of French girl cool. And who doesn’t want to emulate that Parisian chic look that so effortlessly comes to those who were born there? That is why countless books have been written about how to dress like a French woman. No other country that I am aware of warrants this type of attention in the literary world.
I shamelessly admit this is to what I aspire. That is probably why, when opening The Hive, I was completely obsessed with carrying the Isabel Marant Etoile clothing line. When people asked what my vision for the store was, or what or why I wanted to open the store, this is the type of clothing I wanted to offer to Alexandria. Nothing epitomizes my vision more than this collection of casual, easy basics that somehow manage to be unique but never go out of style.
I recently read an article about Isabel Marant (thank you for the referral, fellow fashion junkie Meg Lombardo) and her Deputy CEO Anouck Duranteau-Loeper that perfectly summed up why the line resonates so well with me and why I hope customers will love it as well.
“It is more real and relevant to an everyday girl and an everyday life. The way Marant works is to design for women in their life, not as a fantasy of something.”
Here is the other amazing thing about Isabel Marant — since she introduced her line in 1994, her company has always been run by women. How is that for girl power?
I spent the first part of my career as a copy-writer who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive. At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.
Heard the buzz? The Shoe Hive & The Hive are a pair of luxury boutiques in Old Town Alexandria. Featuring both big name designers like Rag & Bone and Stuart Weitzman and smaller brands like AGL and L'Agence, our unique selection and impeccable service are what set us apart.
The Shoe Hive The Hive
127 S. Fairfax Street 301 Cameron Street
Alexandria, VA 22314 Alexandria, VA 22314