In addition to going to the shows to look for new designers, we receive dozens of unsolicited emails each week from people who want us to carry their lines. It rarely works. But a few weeks ago, a certain email caught my eye. For one, the writer noted immediately that she had been given my name from my good friend and Alexandria Scout Guide Editor Alison Teer. With her seal of approval, I knew it had to be good. Once I clicked on the line sheet I was interested, but I needed to make sure it fit us, on a personal level.
When it comes to jewelry we typically get to meet the designer since they are almost always smaller, U.S.-based companies. We know when we fall in love with both a jewelry line and the designer, it is highly likely to resonate with our customers. We call it “buying Karma.” Even with the larger lines we carry like Alexis Bittar and RJ Graziano, the designers are at market, in person, and they couldn’t be nicer.
A few weeks ago, the woman who sent me the line sheet that intrigued me, Tara Montgomery, walked into my store. She had a warmth about her you just couldn’t miss. A mother of two young kids, an oncology nurse by day and jewelry designer by night, her jewelry was the perfect representation of her outlook. It was simple, elegant, and easy to wear—yet I hadn’t seen anything like it anywhere else. That matters because sometimes jewelry can be redundant, and jewelry that everyone already owns won’t sell. This was not typical, and neither was Tara.
Starting Friday, October 16 we will be hosting a trunk show of Tara Montgomery’s fall line. View her entire collection and receive 20 percent off her line. If you stop into The Shoe Hive between 1 and 5 on Saturday, October 17 you will get to meet the designer herself!
See the star? That’s the necklace we’ll be giving away to one of the lucky trunk show guests. It is stunning on its own and makes a great layering piece. No purchase necessary, just pay us a visit and we’ll take care of the rest! The winner will be announced on Sunday at 530PM.
I spent the first part of my career as a copy-writer who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive. At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.
Heard the buzz? The Shoe Hive & The Hive are a pair of luxury boutiques in Old Town Alexandria. Featuring both big name designers like Rag & Bone and Stuart Weitzman and smaller brands like AGL and L'Agence, our unique selection and impeccable service are what set us apart.
The Shoe Hive The Hive
127 S. Fairfax Street 301 Cameron Street
Alexandria, VA 22314 Alexandria, VA 22314