The Patterson Group Models Veronica Beard

Last year, we had the women of The Patterson Group model for our Veronica Beard Trunk Show. It just made sense. The Veronica’s of Veronica Beard are sisters-in-law who built an amazing brand together. The Patterson Group is also a family affair: Phyllis along with her daughters Brittany and Paige have built an Alexandria real estate empire. Their team also includes other strong women, our other two models Maria and Margaret, are just a few. I am sure there have also been some men who worked there; I just haven’t met them.

Here is the other thing about The Patterson Group, when you need support on anything Alexandria you literally just have to call them. Our Powered by Women event this March is the perfect example. Alexandria Stylebook needed some additional support (okay, financial help) to pull this off and with one text they were in! They almost make it too easy on me.

Truth be told, when I decide it is time to retire from retail, I am going to work for them. I am not sure exactly what I will do but I will figure it out. They are happy, fun, and energetic– it is contagious.

Once I lined up the Patterson crew, we needed a location. Of course, Britt knows where all the best properties are in Alexandria and so she called a family friend that opened the doors to their beautiful home. So, there we had it– amazing people, amazing clothes, and an amazing location. I call this the Alexandria Stylebook trifecta.

This year you will notice the clothes are a little more casual than our normal Veronica Beard shoot. It shows how the women of Veronica Beard understand that things have changed, and they have made their brand reflect that.

The pictures are gorgeous. But I mean it is easy to make these ladies look good. I hope you will come see all these amazing clothes at our Veronica Beard trunk show this week. If you don’t want to shop in person you can always shop online. We can also set up appointments after hours, deliver clothes for you to try in the comfort of your own home or we are happy to FaceTime and walk you through the collection.

We want to be as easy to work with as The Patterson Group. You can always email me at to set something up.



  • The latest from Elizabeth
I spent the first part of my career as a copy-writer who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive. At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

Heard the buzz? The Shoe Hive & The Hive are a pair of luxury boutiques in Old Town Alexandria. Featuring both big name designers like Rag & Bone and Stuart Weitzman and smaller brands like AGL and L'Agence, our unique selection and impeccable service are what set us apart.

The Shoe Hive                         The Hive
127 S. Fairfax Street               301 Cameron Street
Alexandria, VA 22314
              Alexandria, VA 22314

703.548.7105                          703.548.7110

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