Plaid Friday at Bellacara

When the stores in Old Town decided to start opening the morning after Thanksgiving at 6am, I wasn’t exactly thrilled about it. I was never one to get up the morning after Thanksgiving to go shopping. In truth, I wasn’t one to go out shopping that day at all unless it was to buy a Christmas tree. The first time Bellacara participated, I was so bleary eyed that I don’t remember much about it.

In the last several years, I’ve grown to love the day. It has even helped me to enjoy Thanksgiving more. Knowing that I have to get to bed a bit earlier means we start the festivities earlier. Growing up in Southern California, it was tradition to start the morning with a breakfast of Huevos Rancheros. After I had kids, somehow that tradition stopped. We would just all graze as we cooked. Since we wouldn’t host dinner until six o’clock, our guests didn’t arrive until four. By the time the last guest left it was usually pretty late. Recently, I’ve brought back the tradition of making that breakfast and it’s a wonderful time for our family to be together before everyone else arrives. I’ve also moved the dinner time up to four o’clock and this lets me really enjoy my family and guests for hours after dinner.


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The next morning when I open the shop, I’m well rested and happy to be there. I’m happy to be there because everyone who comes in is happy to be there too. It’s dark outside when we open, but all the shops have their lights on. People come in with their coffee cups in hand and smiles on their faces and it feels like the Christmas season officially begins that morning. Everyone is enjoying themselves and it really feels like a Hallmark movie moment. I know it sounds cheesy, but it’s true. Seeing everyone walking around the tree lit streets of Old Town really is special. I love this town and I can’t imagine having a store anywhere else.

If you’ve never gotten up and joined us for Plaid Friday, consider giving it a shot this year. Take it from a convert herself, it will definitely get you in the spirit of the holiday, you’ll knock a few gifts off your list, and you’ll get to experience a little of what makes Old Town so special.


  • The latest from Angela
I have been a beauty junkie for what seems like forever, but before I did anything about it, I went to law school. (Yes, my life is a little like the reverse of Legally Blonde.) Then, I worked as a prosecutor in Sonoma County after which I moved to the DC area with my husband in ’97. I served as Majority Counsel to the Senate Banking Committee followed by a year-long stint at a lobbying firm. You get the picture. It was then that I decided to act on my dream of becoming an entrepreneur. Finding my favorite beauty products proved to be impossible without stepping foot in a mall–the horror. So, I decided to bring my favorites to Alexandria. A few trips to New York and a flight to France and Bellacara was born in March 2000.

Located in historic Old Town Alexandria, for more than 17 years Bellacara has been Northern Virginia's preeminent boutique for high end cosmetic, skincare and haircare products. At Bellacara you will find premiere beauty products that have been carefully edited by the store’s owner, Angela Sitilides, who personally tests all the products sold in store. The boutique carries only the best product lines – Kiehl’s, Jouer, Dr. Dennis Gross, Christophe Robin, Moroccan Oil, Bumble & Bumble, Fresh, Molton Brown, Skinceuticals, Smashbox, Stila, Mario Badescu, Clarins, Dermalogica, Kevyn Aucoin, Kai, Child, St. Tropez, Smith and Cult, and many more.

1000 King Street
Alexandria, VA 22314


1 Comment

  1. Avatar Kristen Barker says:

    Dear Angie,

    I love this, Thanksgiving is my favorite! I wish I were there, perhaps one day. I would even be making the coffee for all of your clients. I love that you share your tradition and are able to incorporate Bellacara, even if it is still dark outside – yikes, early my friend.
    Count all your blessings and remember You are a blessing!
    I thank you for all that you share. Your are helping us move through aging and embracing it

    Happy Thanksgiving. Love, KB

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