RMS Beauty (or, How I Finally Became an Organic Makeup Convert)

For years you have asked us to carry a makeup line that uses natural and organic ingredients and for years I have tested and tried different lines. Most of them just didn’t perform, and the problem for me is that I can only sell what I use.

I receive boxes of new product from vendors on a weekly basis and as you know, I have to try everything. My test has always been whether or not I continue to use a product after a few days. If I reach for it again and again, then I know I like it. Sometimes, though, I’m not drawn to an item simply because of its packaging. It isn’t fair, but on the other hand…if I’m not drawn to it on my desk, you probably won’t be drawn to it on my shelves.

RMS Beauty sent me a bundle of product more than three years ago. Honestly, I wasn’t drawn to it because of the packaging. I didn’t understand the little pots and the colors seemed so intense. So the little pots sat in a box until I eventually gave them to the staff at the store. People would come in looking for the line and I would think, “I don’t get it.”

Recently, rms sent me the little pots again. This time I opened the Un-Cover Up and used it with my fingers to apply. It was okay. No great shakes. Then I realized they had sent me a brush and the next day I tried it with the brush. That’s when I said, ‘Hmm..not bad.” I continued using the product, alternating between a dampened beautyblender and the brush. I personally like the application with the beautyblender best.

What I fell for instantly was the Living Luminizer, an ultra sheer, glowing luminizer with a translucent, satin-pearl finish. It adds an ethereal glow and is their best-selling product year after year. The eye polishes have a sheer metallic hue that give these unique shadows a glowing, light-reflective finish not seen in traditional eye shadows. Oh, and those lip and cheek creams that seemed so intense in color, they are. But they are that way by design. A dab of product is all you need to blend the perfect amount from sheer to intense as you see fit.

In short, I’m a convert.

For me, it wasn’t the fact that almost all of the ingredients in RMS Beauty products are certified organic, it was that I enjoyed using them. For those of you who are looking for high-performance organic makeup, please stop by and take a look at RMS Beauty.  I think you’ll be impressed.


  • The latest from Angela
I have been a beauty junkie for what seems like forever, but before I did anything about it, I went to law school. (Yes, my life is a little like the reverse of Legally Blonde.) Then, I worked as a prosecutor in Sonoma County after which I moved to the DC area with my husband in ’97. I served as Majority Counsel to the Senate Banking Committee followed by a year-long stint at a lobbying firm. You get the picture. It was then that I decided to act on my dream of becoming an entrepreneur. Finding my favorite beauty products proved to be impossible without stepping foot in a mall–the horror. So, I decided to bring my favorites to Alexandria. A few trips to New York and a flight to France and Bellacara was born in March 2000.

Located in historic Old Town Alexandria, for more than 17 years Bellacara has been Northern Virginia's preeminent boutique for high end cosmetic, skincare and haircare products. At Bellacara you will find premiere beauty products that have been carefully edited by the store’s owner, Angela Sitilides, who personally tests all the products sold in store. The boutique carries only the best product lines – Kiehl’s, Jouer, Dr. Dennis Gross, Christophe Robin, Moroccan Oil, Bumble & Bumble, Fresh, Molton Brown, Skinceuticals, Smashbox, Stila, Mario Badescu, Clarins, Dermalogica, Kevyn Aucoin, Kai, Child, St. Tropez, Smith and Cult, and many more.


1000 King Street
Alexandria, VA 22314


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