RMS Just Dropped a Full Coverage Foundation and It’s Awesome

Those of you familiar with the cult “un-cover up” concealer by RMS will be thrilled to hear this. Although it is technically meant to be used as a concealer, many of you have been digging into that tiny pot and using it as a foundation. The coconut oil base and creamy texture is just enough to give a sheer coverage that glows on the skin. But sometimes a bit more coverage is needed.

Enter RMS Un-Cover Up Cream Foundation. This foundation comes in a much larger jar with a metal spatula to help dispense just the amount needed. What you’ll realize immediately is that a little goes a long way. A pea-sized amount is all that’s needed to cover most of, if not your entire face. This foundation, as opposed to the un-cover up concealer, has a buildable medium-to-full coverage finish. It also sheers out beautifully when blended out with a damp beauty blender.

After applying the foundation and blending it out to a medium coverage, my face had a glow to it. It wasn’t matte, but it didn’t look oily. I also loved that it didn’t seem to cling to my dry patches. I occasionally have a dry patch on the center of my forehead between my brows. Certain foundations only exacerbate the appearance of that patch and sometimes I look in the mirror hours after I’ve applied my foundation to see it has settled into that patch. But after a full ten hours of wear, this foundation still looked smooth.

Formulated with jojoba, castor, marigold, turmeric, buriti, ashwagandha, licorice, meadowfoam and coconut oil, it’s incredibly hydrating. Available in sixteen different shades, you’re sure to find a match. So, for all of you “un-cover up” lovers, your new favorite product has just arrived.


  • The latest from Angela
I have been a beauty junkie for what seems like forever, but before I did anything about it, I went to law school. (Yes, my life is a little like the reverse of Legally Blonde.) Then, I worked as a prosecutor in Sonoma County after which I moved to the DC area with my husband in ’97. I served as Majority Counsel to the Senate Banking Committee followed by a year-long stint at a lobbying firm. You get the picture. It was then that I decided to act on my dream of becoming an entrepreneur. Finding my favorite beauty products proved to be impossible without stepping foot in a mall–the horror. So, I decided to bring my favorites to Alexandria. A few trips to New York and a flight to France and Bellacara was born in March 2000.

Located in historic Old Town Alexandria, for more than 17 years Bellacara has been Northern Virginia's preeminent boutique for high end cosmetic, skincare and haircare products. At Bellacara you will find premiere beauty products that have been carefully edited by the store’s owner, Angela Sitilides, who personally tests all the products sold in store. The boutique carries only the best product lines – Kiehl’s, Jouer, Dr. Dennis Gross, Christophe Robin, Moroccan Oil, Bumble & Bumble, Fresh, Molton Brown, Skinceuticals, Smashbox, Stila, Mario Badescu, Clarins, Dermalogica, Kevyn Aucoin, Kai, Child, St. Tropez, Smith and Cult, and many more.


1000 King Street
Alexandria, VA 22314


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