Shop with a Stylist: DC Style Factory’s Rosana

If you have been following Rosana on her DC Style Factory Instagram account or receive her newsletter (and if you don’t, you should sign up immediately), you know this woman is one of the hardest working people in the business.

She is literally bringing professional personal styling to the masses. She believes personal style is something we can all achieve regardless of age, size, or budget. This philosophy shows when you look at her list of services. Rosana does closet audits and personal shopping, of course, but it doesn’t stop there. She does remote styling, shop-your-closet sessions, outfit creations, followed by look books so you never have to wonder: “how should I wear this?”

She has even started a group called Style Circle, a private Facebook group that walks you through all your style questions and concerns. For a small fee, you can partake in a five-week course that includes worksheets and classes to teach you how to change the way you approach your wardrobe.

She literally is the total package, and she offers a method to suit everyone’s schedule or budget. We so believe in her efforts that we want to give our customers a chance to work with Rosana at our store. If you have an “orphan” item in your closet that you never seem to wear but want to make it work, this is your chance. Can’t ever find the right jean for your body type? Rosana is here to finally help you get that perfect fit. Maybe you need accessories to pull all your looks together. Whatever it is, she has a solution.

Click the link below to sign up for a one hour appointment at our store and she can help you with all your fall style needs. Spaces are limited, and we know they will fill up quickly.

In the meantime, we asked Rosana, in her expert opinion, how she’d style fall’s top trends…


  • The latest from Elizabeth
I spent the first part of my career as a copy-writer who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive. At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

Heard the buzz? The Shoe Hive & The Hive are a pair of luxury boutiques in Old Town Alexandria. Featuring both big name designers like Rag & Bone and Stuart Weitzman and smaller brands like AGL and L'Agence, our unique selection and impeccable service are what set us apart.

The Shoe Hive                         The Hive
127 S. Fairfax Street               301 Cameron Street
Alexandria, VA 22314
              Alexandria, VA 22314

703.548.7105                          703.548.7110

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