Should You Be Using a Hyaluronic Acid Serum?

When customers come in to the store and say their skin feels dry, they are desperate for a new moisturizer and are generally looking for a new cream. But can a cream really solve the problem? Maybe, but more likely than not, hyaluronic acid is the solution. So what is hyaluronic acid…and do you need it?

Our skin cells naturally produce hyaluronic acid. The substance works to draw moisture to the skin, helping your cells retain as much of it as possible so that your skin feels and appears hydrated, plump, and healthy.

“HA (hyaluronic acid) is critical in maintaining skin hydration,” according to Dr. Maryam Zamani, an aesthetic doctor, “although it can be degraded by free radical mechanisms caused by things like UV exposure. Topically applied, it helps to hydrate the skin and maintain this hydration as a humectant.”

How powerful is it? One gram of hyaluronic acid can hold up to six liters of water.

So, who should be using it? The answer is simple…everyone. In our twenties, our bodies’ production of hyaluronic acid begins to slow and in our forties our production rate dives to even greater lows. The loss of moisture in our cells causes our skin to crepe and show its age. Plumping the skin with hyaluronic acid is a significant step in maintaining a youthful complexion.

Skinceuticals Hydrating B5 gel and Dr. Dennis Gross’ Hyaluronic Marine Hydration Booster are like huge glasses of water for the skin. They keep the skin hydrated and plump so that your other skincare products can work more efficiently.

Skinceuticals has added an even heavier hitter with the introduction of its H.A. Intensifier. This product is not only chock full of hyaluronic acid, but it has the additional ingredient Pro-Xylane. Pro-Xylane is a sugar-protein known to stimulate the production of molecules that defend the skin against water loss. So, in addition to adding moisture to the skin, this product keeps your skin from losing the moisture in the first place.

Layered under your moisturizing cream or oil, this serum will improve the tone and texture of your skin. When the heaters go on and the humidity is sucked from the air, you’ll be happy you have this in your arsenal.


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I have been a beauty junkie for what seems like forever, but before I did anything about it, I went to law school. (Yes, my life is a little like the reverse of Legally Blonde.) Then, I worked as a prosecutor in Sonoma County after which I moved to the DC area with my husband in ’97. I served as Majority Counsel to the Senate Banking Committee followed by a year-long stint at a lobbying firm. You get the picture. It was then that I decided to act on my dream of becoming an entrepreneur. Finding my favorite beauty products proved to be impossible without stepping foot in a mall–the horror. So, I decided to bring my favorites to Alexandria. A few trips to New York and a flight to France and Bellacara was born in March 2000.

Located in historic Old Town Alexandria, for more than 17 years Bellacara has been Northern Virginia's preeminent boutique for high end cosmetic, skincare and haircare products. At Bellacara you will find premiere beauty products that have been carefully edited by the store’s owner, Angela Sitilides, who personally tests all the products sold in store. The boutique carries only the best product lines – Kiehl’s, Jouer, Dr. Dennis Gross, Christophe Robin, Moroccan Oil, Bumble & Bumble, Fresh, Molton Brown, Skinceuticals, Smashbox, Stila, Mario Badescu, Clarins, Dermalogica, Kevyn Aucoin, Kai, Child, St. Tropez, Smith and Cult, and many more.

1000 King Street
Alexandria, VA 22314



  1. Avatar June Pope says:

    Hi! I’ve gotten a lot of great tips from these posts on Alexandria Stylebook and now have a question I haven’t seen addressed. Glycolic acids in facial cleansers. My esthetician recommended using this type of cleanser, I bought one online that had glycolic acid in the name of the product but when I received it, glycolic wasn’t in the list of ingredients on the box. It also suggested removing makeup before using the cleanser. Shouldn’t I be able to remove makeup with a product like this? Or does glycolic preform better on bare skin?
    Maybe this is something worthy of a post, unless you’ve done one and I missed it.
    Thank you!

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