Staging Tips with Brittany Simon 

Whether you’re planning on selling your home, or just want to feel more comfortable in your own space, staging is important. I sat down with the wonderful Brittany Simon, of Simon Staging, to learn the tips and tricks that we can all use for home organization and design. 


Picture Perfect

With HGTV, home shows and digital series, most buyers walk in with an automatic expectation. Gen Z and Millennials made up 50 percent of last year’s buyer pool. Gen Z is also the first generation to do the entire buying process online. They are obsessed with HGTV and they expect that level of quality when they look at house photos. So, if you’re not doing some element of home staging when you go to sell your house, you’re losing money. Your house will sit on the market longer. 

In fact, the National Association of Realtors came out with a stat that staged homes sell twice as fast for 1- 5 percent more than a non-staged home. The investment in staging your house, no matter the cost, is far less than what a price reduction would be on your home, if you had to go that route. 


Photo Credit: Brittany Simon


Personal to Product 

The moving and selling process can be an emotional one and it’s certainly personal. When you’re selling your home, it’s a mental format of “home, to house, to product.” A home is something you live in, a place where you have made cherished memories and adore. If you want to sell it, you have to switch your mindset into believing that it is a product. A great product that you want people to buy, so they can eventually love it as much as you do. Brittany says, “Bottom line is that 83 percent of home buyers cannot see themselves visually living in the space if it is not officially depersonalized, or has some touch of home staging. That’s why most houses on the market these days are staged.” 


Photo Credit: Brittany Simon


Let Things Breathe

So what about staging tips even if you’re not selling your home? Brittany has you covered there, too. She says, “We need to create open space.” It’s the little things like removing a bench or stool from a hallway because people need to walk around freely. You need to “let things breathe.” It’s natural for everyone to collect things over time, but periodically get rid of items that might clutter a space. Focus on the  natural walking pathways of your house. A house needs to have good flow. 


Photo Credit: Brittany Simon


For more of Brittany Simon’s tips and tricks (including what are the most important rooms to stage and her big three “Simon Staging Secrets”) listen to her episode of the Patt Pod:



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Born, raised, and bred in Alexandria, VA, Britt Patterson is a true product of the great state of Virginia. Britt attended Waynewood Elementary (Class of ’96), Carl Sandburg Middle School (Class of ’98) , and West Potomac High School (Class of ’02), she then went on to attend Virginia Tech (go Hokies!) where she majored in Business Marketing and Minored in Real Estate. Britt “officially” joined the family business as a licensed Realtor in 2008 after two years of working the political fundraising field and prides herself on her Alexandria real estate knowledge, alongside her integrity, loyalty, and professionalism as an agent and Vice President for the family business.

The Patterson Group is one of the most experienced and trusted real estate teams in the area, serving Alexandria, VA for over thirty years. We offer professional, hardworking, detailed and friendly service and a large network of contacts and resources accrued over our many years in Alexandria real estate. Comprised of seven Alexandria locals, six of whom are licensed realtors and three of whom are accredited staging professionals, The Patterson Group is passionate and knowledgeable about Alexandria, VA and here for all of your Northern VA real estate needs. Allow us to help you find your home here and discover all that the Alexandria lifestyle has to offer.

400 South Washington Street
Alexandria, VA 22314


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