“I like her.” You hear other women say this with alarming frequency upon meeting Ali Hellmuth. It’s difficult to determine if it’s her candid, direct nature (you’ll later learn she grew up outside of Philadelphia) or maybe it’s the way she’s wearing her hat and coat that perfectly reflect the day’s weather, and causes you to silently wonder if you could wear a hat like that so effortlessly.
“You can, of course!” would be her reply if you asked. Unless you couldn’t, and then she’d draw her mouth to the side and say, “I know something even better for you.” And it would be. It’s easy to feel instantly better, and as if you’ve been friends all along, while spending time with Ali.
Ali is always at TSALT shopping for her ALH Style clients, so we quickly got to know her on a personal level. We watched her build her business from scratch and took notice of her on social media, so when we started looking for a marketing consultant, we felt Ali would be a great addition to our team. It’s been almost two months and we are loving her energy and creative ideas!
Making sure women feel confident and uniquely themselves in clothing that can easily be transitioned from day to night is Ali’s passion. Says Ali, “Wearing a comfortable pair of crepe slacks and a cozy cashmere sweater to the office creates an alluring base layer. By simply adding a long leather coat and killer clutch handbag, you’re ready for drinks that evening. Nothing fussy or uncomfortable to contend with, just clean lines with enough personality and polish to make you feel like you. Only better.”
How do you spend your time? Currently juggling being a new mom, running ALH Style, and helping TSALT with marketing.
Neighborhood: Plymouth Haven
How long have you lived in Alexandria: 8 years
What is your hometown? Langhorne, Pennsylvania
What brought you to Alexandria? My husband is from here
What would surprise people about you? I have a habit of talking in silly voices…all of the time
You’re a superhero: what’s your superpower? Reading minds
Favorite cocktail: Dirty martini
Last book read or movie seen: Love Warrior
Guilty Pleasure: Shopping
Phrase you overuse: “Long story short…”
Facebook or Instagram? Instagram
Latest binge-watch: Hallmark Christmas movies
Bucket list travel destination: Whistler
If you only could have one for the rest of your life: wine or coffee? Coffee
Define your style in three words or less: Edgy and intentional
The go-to piece in your wardrobe: Black t-shirt
Favorite trend ever: Shoulder pads
Favorite current trend: Straight cropped jeans
Beauty product you can’t live without: Mascara!
Favorite fragrance: Marc Jacobs Eau de Parfum
Heels or flats? This is too hard.
Favorite room in your home: Master bedroom
Antiques, modern, or a mix? Mix
Last item bought for your home: Antique dining room chairs
Next planned purchase: Dining room wallpaper
Favorite way to entertain: I’ve always felt that regardless of how you entertain, it’s the company that makes the party!
Clutter-free or well lived-in? Clutter-free
Wallpaper — yes, totally modern or no, so dated: YES
Your go-to work-out: Currently, it’s holding a baby while getting work done!
Most fun way to exercise: Skiing and tennis
Group exercise or solo: Group. Other people motivate me!
Fitness goal: Strengthen my core so my back gets stronger
Haven’t yet, but might be willing to try with coaching / encouragement: CrossFit
Proudest fitness achievement: As an adult I don’t know that I have one! I played sports for as long as I can remember, so I feel like that was my biggest achievement.
Favorite spot in Alexandria: The cobblestones on Prince Street. We had our engagement and wedding photos taken there!
Last purchase in Alexandria: Smythe blazer from TSALT
Best coffee / happy hour / date night spot: Landini Brothers
Favorite charity/non-profit: The Campagna Center
Favorite annual Alexandria event: St. Patrick’s Day Parade!
TSALT is a boutique that has developed a dual concept of producing private label styles along with complimentary brands that embody the same vision ~ women who are looking for chic and sophisticated clothing that will travel well and compliment their busy lives.
106 North Saint Asaph Street
Alexandria VA 22314