Street Style: Nicole Seifert

Photo Credit: Sarah Marcella Photography

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I met Nicole a very roundabout way: through her mother-in-law, Kathy Seifert. This might actually be our first mother-in-law and daughter-in-law pair to be featured in Street Style.

I think Kathy’s son, Brad, was in high school when we met. It seems like last week in my mind but it wasn’t. Brad moved back to Old Town recently with his wife and I ran into him on the street in one of those, ‘wow I’m getting old, this kid can’t be grown up yet’ moments that are becoming all too common.

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It is obvious from the photos that Nicole Seifert is beautiful. Okay, beautiful doesn’t cut it. She’s drop-dead-gorgeous. Once you meet her, you realize her beauty is more than skin deep. She seems to always have a smile on her face and is just a kind and genuine person. I remember Kathy telling me all these things when she started to date her son. You know when the protective mother of three boys says nice things about the woman dating her first-born baby, she must be amazing — and she is.

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An artist at a young age, Nicole always wanted to make a career out of her art, but at the last minute she decided not to attend art school and took a more traditional path in higher education. She graduated, entered corporate America for a time, and then came marriage and children.

After having her second child she decided she needed a creative outlet and started painting again. She posted some of her work on Instagram and the rest is Old Town history. Courtney, the co-owner of Ivy Lane Living was getting ready to hold an art exhibit at her store and asked Nicole if she would show a few pieces. She now has a fan club begging for more. The art journey might not have been how she imagined, but her story shows how a combination of talent and not letting go of a dream can lead you down the right path.


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How do you spend your time? With my family: husband, Brad, and 2 kids, Finleigh (3) and Brooks (8 months); running, painting, reading, and planning my next get together with friends.
Neighborhood: Old Town
How long have you lived in Alexandria: 5 1/2 years.
What brought you to Alexandria? Brad is a local boy and it wasn’t hard to convince me that Old Town is the place to be. Best city in the world.
What would surprise people about you? I asked my husband and best friend’s husband this question and they separately said “that you’re nice.” ummmm….. thanks?
Favorite cocktail: Prosecco. Morning, noon, and night.
Last book read or movie seen: Last GOOD book? The Weight of Blood.
Phrase you overuse: Get real.
Facebook or Instagram? Insta
Latest binge-watch: The Affair
Bucket list travel destination: South Africa
If you only could have one for the rest of your life: wine or coffee? WINE.


Define your style in three words or less: gray, black, white.
The go-to piece in your wardrobe: Right now? Turquoise and pearl tassel necklace Brad bought me in Tulum, Mexico.
Favorite trend ever: Black leggings. Always.
Favorite current trend: Tassel necklaces.
Beauty product you can’t live without: Dr. Dennis Gross glow facial pads
Heels or flats? Please, I walk all over Old Town wearing my baby. Flats.

Favorite room in your home: Kitchen. For socializing. Not cooking.
Antiques, modern, or a mix? Mix!
Favorite way to entertain: With best friends on the stone patio in our backyard with plenty of vino, great music, and fire pit roaring.
Clutter-free or well-lived in? Clutter free. I try.
Wallpaper: yes, totally modern or no, so dated. LOVE WALLPAPER.

Your go-to work-out: Running
Group exercise or solo: Group. Stroller Strides in Old Town is fantastic.
Haven’t yet, but might be willing to try with coaching / encouragement: Run a 10K.
Proudest fitness achievement: Fitting into a bridesmaids dress three months after Brooks was born.

Favorite spot in Alexandria: Toss up. My house or Mount Vernon.
Last purchase in Alexandria: Curated.
Best coffee / happy hour / date night spot: Misha’s/ Yappy Hour at Jackson 20/ Bastille.
Favorite charity: Alexandria Seaport Foundation is an incredible organization in Old Town that’s helping our local at-risk youth.
Favorite annual Alexandria event: Seaport Day. Annual Turkey Bowl is entertaining, too. Husbands reliving their glory days playing flag football on Thanksgiving morning.

  • The latest from Elizabeth
I spent the first part of my career as a copy-writer who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive. At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

Heard the buzz? The Shoe Hive & The Hive are a pair of luxury boutiques in Old Town Alexandria. Featuring both big name designers like Rag & Bone and Stuart Weitzman and smaller brands like AGL and L'Agence, our unique selection and impeccable service are what set us apart.

The Shoe Hive                         The Hive
127 S. Fairfax Street               301 Cameron Street
Alexandria, VA 22314
              Alexandria, VA 22314

703.548.7105                          703.548.7110

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