Unintended Consequences: New Discoveries

The time honored phrase “out with the old and in with the new” is how I feel every January. I have certainly taken it to heart this year at the store. I have been cleaning and purging and moving the store around endlessly in an effort to refresh the space. Every time I think I’m close to finished, I want to change something else. As a result, I’ve been at the store many late nights. (Shout out to Altura Winery who has made the late nights a little more pleasant with the addition of a Rioja or two. I really didn’t need to eat all those delicious avocado oil chips though. Note to self…schedule Fitness on the Run classes this week.)

Anyway, one of the unintended consequences of picking up absolutely every single item in the store to clean is that you learn some things. I have been playing with everything and thought I’d share some of my newly found favorites.

It turns out that when you are cleaning lipstick displays it’s really hard not to try some on. Then some more…and some more. Apparently, after you try on and wipe off seventeen different lipsticks your lips are a little annoyed. Good thing I just moved the Patchology Flashpatch lip gel. Lips were happy again in just a few minutes.

Other loves: Moroccan Oil Body Butter in Original Scent. Obsessed. The absolute best consistency for dry weather skin and the scent is to die for. I can only imagine what people walking past the store at 11:30pm looking through the windows were thinking. I’m sure I raised some eyebrows sitting on the floor of the store slathering this on my arms and elbows continually smelling my arm. Let’s not forget the plastic glass of rioja sitting next to me on the floor. Not proud, but I’m super hydrated and I smell good…so judge all you want.


Mario Badescu Rosewater Facial Spray is the best $7 ever spent. It gets hot in the store with the heater on so I turn the heat down, then it gets cold in the store so I turn the heat up, and on and on all night. So rather than do the up/down thermostat all night I grabbed the rosewater mist and would just spritz my face whenever I felt a bit warm. It became addicting. The smell is amazing and your face feels so refreshed after a spritz. It’s a must have.


Cleaning and dusting means you wash your hands twenty times in a five-hour period. It’s just a joy to have this Molton Brown Hand Wash. It is a luxury at $28 to be sure. But the truth is that even after washing my hands 20 times I used very little product. It’s very concentrated. The powder rooms smells wonderful, too, and the scent lingers a bit. I need it in every bathroom, except the boys’ bath because…because nothing can help the scene in there. Vats of soap should hang from the walls in there…vats.


  • The latest from Angela
I have been a beauty junkie for what seems like forever, but before I did anything about it, I went to law school. (Yes, my life is a little like the reverse of Legally Blonde.) Then, I worked as a prosecutor in Sonoma County after which I moved to the DC area with my husband in ’97. I served as Majority Counsel to the Senate Banking Committee followed by a year-long stint at a lobbying firm. You get the picture. It was then that I decided to act on my dream of becoming an entrepreneur. Finding my favorite beauty products proved to be impossible without stepping foot in a mall–the horror. So, I decided to bring my favorites to Alexandria. A few trips to New York and a flight to France and Bellacara was born in March 2000.

Located in historic Old Town Alexandria, for more than 17 years Bellacara has been Northern Virginia's preeminent boutique for high end cosmetic, skincare and haircare products. At Bellacara you will find premiere beauty products that have been carefully edited by the store’s owner, Angela Sitilides, who personally tests all the products sold in store. The boutique carries only the best product lines – Kiehl’s, Jouer, Dr. Dennis Gross, Christophe Robin, Moroccan Oil, Bumble & Bumble, Fresh, Molton Brown, Skinceuticals, Smashbox, Stila, Mario Badescu, Clarins, Dermalogica, Kevyn Aucoin, Kai, Child, St. Tropez, Smith and Cult, and many more.


1000 King Street
Alexandria, VA 22314


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