Introducing Veronica Beard Denim and Shoes: “Hard-wired for real life”

Veronica Beard Denim and Shoes

My kids happen to go to a school with a uniform, and every morning I thank the Lord a little bit for this uniform. You see, by 8:15 I am usually yelling like a lunatic as I try to get my kids fully clothed, fed, and out the door with lunches packed. If I had the added struggle of arguing with them about what to wear, especially with my 5th grade daughter who wants to dress like Taylor Swift, I would snap.

Both my kids complain about their uniform, but I try to explain to them the simplicity it creates and how it makes life easier.

The sisters-in-law behind Veronica Beard, yes they are both named Veronica and married brothers, get this as well. When they launched their line in 2010, it started with the idea of creating a uniform. They are both busy, working moms with eight children between them and wanted great looking clothes that were easy to put together. They wanted to make sure they could get through a day and feel chic and covered.

Since we opened our doors a year ago this brand has consistently remained our most popular, and I think it is because they get what we need. The cuts are forgiving and help hide many of our trouble spots. They do critically helpful simple things, like having the back of shirts slightly longer than the front, or using heavier fabrics with layering pieces so if you need to take off a blazer jacket the shirts can be worn alone.

It was only logical that the next step for Veronica Beard was to launch shoes and a full denim collection, giving us all a one-stop-shopping brand.

Veronica Beard Denim and Shoes

The shoe collection launched with nine different styles and The Shoe Hive is carrying six of our favorite picks from their inaugural collection. When asked about what they think of when designing their shoes, they said that wanted them to be hard-wired for real life. They were to be comfortable but could take you through the many different places you go in a day.


Veronica Beard Denim and Shoes

The new denim line is no different.  They kept the collection tight and focused on the skinny jean with either a mid- or high-rise since these are the most flattering fits. They spent countless hours perfecting the fit and fabric so they wouldn’t stretch or lose their shape. They even added a special feature of a hidden skinny pocket in the front that creates a flattering slimming effect. You can’t beat that!


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I spent the first part of my career as a copy-writer who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive. At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

Heard the buzz? The Shoe Hive & The Hive are a pair of luxury boutiques in Old Town Alexandria. Featuring both big name designers like Rag & Bone and Stuart Weitzman and smaller brands like AGL and L'Agence, our unique selection and impeccable service are what set us apart.

The Shoe Hive                         The Hive
127 S. Fairfax Street               301 Cameron Street
Alexandria, VA 22314
              Alexandria, VA 22314

703.548.7105                          703.548.7110

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