Just over five years ago, when I opened the Hive, I swore one thing and one thing only: that I would never ever carry swimsuits.

Well, I would like to introduce everyone to Ulla Johnson swim at The Hive. Clearly, I am a liar. But… there is a method to my madness. Here is the thing, we all hate shopping for bathing suits. It is the actual pits. During Covid, I feel like we all might have bought some new suits. Being outside was really one of our few options for fun, so if we had a way to access water that summer or last summer, we did. When I logged on to Neiman’s and Nordstrom to order some new suits, it was dreadful. They were either the size of a cocktail napkin (maybe one folded in half), or they were sooooo old lady. Not much in between. I found myself ordering them from Ulla Johnson and Veronica Beard. In my humble opinion, they have the cutest suits. They also were great quality. The fabric was thick, the cuts were flattering, and the designs were really cute. Most of them also had matching cover-ups that were beautiful.

When I did my orders for spring, I went for it. I mean, I really went for it. I hope you will come check out our selection of Ulla swim at The Hive. Customers are really loving it, and we hope you do too.

To help celebrate the launch of us carrying swim (we also have some great suits from Veronica Beard, Xirena, and Mikoh), we are taking 20 percent off all swim starting Thursday, May 12, to Sunday, May 15, just in time for summer.