Never Say Never

Just over five years ago, when I opened the Hive, I swore one thing and one thing only: that I would never ever carry swimsuits.

Well, I would like to introduce everyone to Ulla Johnson swim at The Hive. Clearly, I am a liar. But… there is a method to my madness. Here is the thing, we all hate shopping for bathing suits. It is the actual pits. During Covid, I feel like we all might have bought some new suits. Being outside was really one of our few options for fun, so if we had a way to access water that summer or last summer, we did. When I logged on to Neiman’s and Nordstrom to order some new suits, it was dreadful. They were either the size of a cocktail napkin (maybe one folded in half), or they were sooooo old lady. Not much in between. I found myself ordering them from Ulla Johnson and Veronica Beard. In my humble opinion, they have the cutest suits. They also were great quality. The fabric was thick, the cuts were flattering, and the designs were really cute. Most of them also had matching cover-ups that were beautiful.

When I did my orders for spring, I went for it. I mean, I really went for it. I hope you will come check out our selection of Ulla swim at The Hive. Customers are really loving it, and we hope you do too.

To help celebrate the launch of us carrying swim (we also have some great suits from Veronica Beard, Xirena, and Mikoh), we are taking 20 percent off all swim starting Thursday, May 12, to Sunday, May 15, just in time for summer.

Elizabeth Todd

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Owner | The Hive and The Shoe Hive

I spent the first part of my career as a copywriter who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive.  At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

www.theshoehive.com

The Hive and The Shoe Hive I 315 Cameron Street, Alexandria, VA 22314 I 703.548.7110

P.S. The Hive I 301 Cameron Street, Alexandria, VA 22314 I 703.548.7001

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