Alexandria Stylebook

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Ali Helmuth’s Favorite Picks from Veronica Beard

If you don’t follow Ali Helmuth at @alhstyle, you should. I’ve always admired her style, but this summer she really turned it up a few notches with her social media presence and we should all be grateful for that.

I follow many stores and people giving out fashion advice, and Ali is one of the best — and one of the most approachable. She is here to build everyone’s confidence, make mornings easier, and she doesn’t want people to buy a million things. She is also very conscious about price points. Yes, she buys investment pieces, but she also makes a Mango dress look just as great as a $900 dress. She isn’t promoting fast fashion or unattainable fashion; she is teaching people how to feel like themselves no matter their budget.

I asked Ali to help style some of the pieces for The Hive’s Veronica Beard Trunk Show, and give them the Ali twist. She always keeps it classic but also puts a bit of a modern spin on it. Check out her three looks with Veronica Beard’s newest arrivals. They made me realize I need that plaid blazer and suede jacket!

Stop in and shop the Veronica Beard Trunk Show starting Thursday, September 19 through Sunday, September 22 at The Hive. There are so many great pieces and the best part is that all Veronica Beard is 20 percent off!

SEE ALSO: Mini Makeovers with Gus Hamberg of Stylists at North