2023: What's Trending In The Floral World

It's that time of year! Just like April showers bring May flowers, December proposals bring a windfall of January wedding inquiries. Each year, we see trends emerge in the floral world. Here's what we see for 2023:

Muddy, Nude Tones

If last year was the year of mauve and antique gold, this year heralds muddy, nude tones. In addition, we're seeing new varieties of taupe and brown-toned roses at the market, though pricing remains high on these in-demand colors.

Reflexed Flowers

If you do not know about reflexed flowers, they're all the rage in the events world. Petals are peeled back to force the flower to appear at peak openness. As a result, the flowers sometimes take on a completely different shape and personality. We're big fans of this look, in moderation. (Peep the tulips in this photo, they're incredible!)

Color

Color is back, baby! We are incredibly excited to report that brides are diving into bold and saturated colors in 2023. And, while it's tough to say how big of an impact the Pantone Color of the Year (Viva Magenta!) has, we've certainly seen an uptick in shades of magenta and berry.

Dusty Blue

For our brides who aren't leaning into bold colors, we're seeing a lot of requests for soft and powdery blue tones.

Local Everything

The demand for local flowers (think dahlias, lisianthus, flowering branches) and big bales of foraged greens are higher than ever. Brides are chasing lush florals that mimic a garden. They're also all about oversized arrangements. So we're working with our local farmers to ensure a good supply for the season ahead.

If the first year of the month indicates trends, we're in store for a year of gorgeousness and inventive color palettes. Swoon!

Rachel Gang

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Owner | Helen Olivia Flowers

Rachel Gang is the owner of Helen Olivia Flowers, a boutique flower and home décor shop, located in Del Ray, Alexandria. She developed her love for flowers while working as an event planner in the busy Washington, D.C. events industry. Along with her husband and team of designers at Helen Olivia, Rachel works with brides and corporate clients to create unique and captivating designs. Her work has been featured in Traditional Home Magazine, HGTV, Borrowed and Blue, and Style Me Pretty.

Helen Olivia is a boutique floral design studio located in the Del Ray neighborhood. Known for a lush and timeless style, the shop is a favorite among locals. Outside of beautiful flowers, Helen Olivia is a destination for house plants, decorative pottery, and an endless selection of stylish front door wreaths. The shop is also well known for its weekly floral design workshops -- come visit us and try your hand at flower arranging! Helen Olivia is owned by Chuck and Rachel Gang who are veterans of the bustling Washington, D.C., events industry. Both are D.C. natives, and reside in the Ft Hunt neighborhood of Alexandria with their son Jack.

www.helenolivia.com

1519 Leslie Avenue

Alexandria, VA 22301

703.548.2848


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