You’re Invited: The First-Ever Old Town Beauty Crawl
Old Town Alexandria is about to host a D.C.-area first: the Old Town Beauty Crawl, a weekend-long celebration of the neighborhood's beauty scene, complete with exclusive promotions, stamp cards, and prizes!
Organized by Old Town's own beauty destinations, the Beauty Crawl invites beauty lovers to explore more than a dozen participating shops and salons across the neighborhood, spanning everything from cosmetics and fragrance to skincare, haircare, permanent makeup, and beauty treatments.
Mark Your Calendars
The Beauty Crawl runs Friday, September 25 through Sunday, September 27, during each participating destination's standard business hours. The best part? Everything is within a one-mile radius of Old Town, Alexandria, making it easy to hit multiple stops on foot over the course of the weekend!
The Lineup
Participating shops and salons includes Arielle Shoshana, Anthropologie, Bellacara, Citrus Club Cosmetics, Drybar, Heyday, JoyLife SPA, Moxie Hair Studio, Nothing In Between, Salon deZEN, Sephora, Stylists at North, and VELVET Wax and Beauty.
How It Works & The Grand Prize
Pick up a Beauty Crawl stamp card at any participating location — no purchase required — and get it stamped at each stop you visit. Collect five or more stamps, and you'll walk away with limited-edition Beauty Crawl merch: a key ring cosmetic pouch, small enough to actually carry around.
Beyond the merch, every attendee is automatically entered into a raffle for the event's grand prize — a beauty haul of products, services, and gift cards pulled from across all participating destinations. To enter, simply turn in your completed stamp card at Arielle Shoshana (313 Cameron St). The winner will be randomly selected and announced on Monday, September 29, and notified by email.
Additional Details
The Beauty Crawl is completely free and open to everyone — no ticket or RSVP required! Walk-ins are welcome at participating salons for service-based offers, though availability isn't guaranteed, so booking ahead is recommended. For offers that require an appointment, bookings must be made during the Beauty Crawl weekend to lock in promotional pricing, even if the appointment itself takes place later.
Full details on participating destinations, exclusive discounts, and booking links can be found at oldtownbeautycrawl.com, or by following @oldtownbeautycrawl on Instagram. Questions can be directed to hello@oldtownbeautycrawl.com.
SEE ALSO: Street Style: Meet Arielle Weinberg and Katri Haas of Arielle Shoshana
