Curls Unleashed: The deZEN Experts Share Their Secrets to Loving Your Natural Texture
At deZEN, we believe every curl, coil, and wave tells its own story — one of individuality and effortless beauty that doesn’t need to be tamed, only understood. Our curl and texture specialists approach their craft as both art and education, helping clients reconnect with their natural pattern and rediscover confidence in their natural texture.
This month, our curl experts share their favorite insights for caring for and embracing textured hair — along with their go-to products and rituals for bringing out the best in every strand.
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Cat on Rethinking Oils
“Oils are great for promoting shine and preventing frizz — but they don’t actually moisturize the hair,” Cat explains. “Over time, they can create buildup that blocks moisture from getting in. I always recommend reaching for water-soluble products or clarifying once a month.”
Cat loves pairing lightweight cleansers like Evo Therapist Hydrating Wash with Innersense Hydrating Mask. For added perfection she recommends deZEN’s in-salon steam moisture treatment, which uses gentle steam to help the hydration penetrate more deeply. “It’s a total game-changer for softness and shine,” she adds.
Cassie on Hydration and Habits
Cassie believes healthy curls start in the shower. “Invest in a great hydrating shampoo and conditioner,” she says. “If you have fine wavy hair, just make sure it’s lightweight enough so it won’t weigh your curls down.”
Her top ritual? “Do the work the first day. A solid styling routine means your curls can last two or three days — just wrap them at night.”
Her secret weapon: layers of hydration. “Leave-in, curl cream, and gel — in that order.” She loves Innersense Quiet Calm Curl Control or EVO Baby Got Bounce Curl Treatment.
For Tricia W., healthy curls start at the root. “Cleansing, exfoliating, and moisturizing your scalp is just as important as what you put on your hair,” she says. “When your scalp can breathe, your hair thrives.”
She recommends scalp scrubs and balancing treatments like Innersense True Enlightenment Scalp Scrub or EVO Top Drop Scalp Treatment. “They remove buildup, boost circulation, and create the foundation for beautiful curls.” Tricia often pairs these with deZEN’s Steam Detox Treatment for next-level scalp clarity and hydration.
Lee on Effortless Curls:
Lee believes curls should feel effortless and free. “I love helping clients fall back in love with their natural texture by shifting the focus from perfect curls to authentic ones,” she says. “Curls aren’t meant to be identical — they should have personality and movement.”
Her go-to products include EVO Liquid Rollers Curl Balm and Innersense Sweet Spirit Leave-In Conditioner for touchable, hydrated curls. “When you combine the right routine with the right mindset, natural hair becomes a source of confidence — not stress.”
At Salon deZEN, curls are more than a style — they’re a reflection of self-expression. Each of our curl specialists brings a unique approach, but all share the same philosophy: when you understand your hair, you fall in love with it again.
SEE ALSO: Why We Made the Switch to EVO: A Fresh Chapter in Sustainable Hair Care
