Valentine’s Day Is Evolving—and Old Town Alexandria Is Leading the Way
Valentine’s Day used to be simple: roses, dinner reservations, maybe a last-minute gift panic. But somewhere along the way, the holiday expanded - and honestly, it got better.
Enter Galentine’s Day, self-love, and celebrating the people who show up for you year-round. In Old Town Alexandria, that shift feels right at home and one local boutique captures it perfectly: Eliana Curated.
Right in the heart of King Street, Eliana Curated has become a favorite for shoppers who want jewelry that means something without feeling fussy. It’s the kind of place where gifts don’t feel obligatory, and where buying something for yourself feels just as justified as buying it for someone else.
The shop’s collection reflects that mindset. You’ll find upcycled vintage designer button earrings, each transformed into a one-of-a-kind statement, alongside elevated everyday pieces designed to be lived in, not saved for special occasions. For those marking a milestone or want a forever piece, Eliana Curated also offers solid gold jewelry imported from Italy, blending timeless style with craftsmanship.
That philosophy comes to life during the boutique’s Galentine’s Day Shopping Party, happening Thursday, February 12 from 4–7 PM. The evening invites friends to shop, sip, and celebrate together with champagne and macarons, plus a festive in-store perk: bring a friend and when both of you spend $50 or more, you’ll each receive a complimentary gift.
What resonates most is how wearable everything feels. These are pieces designed for real life school drop-offs, dinners out, weekends away, not just special occasions. That versatility makes them just as meaningful for a best friend as they are for a partner or yourself.
In a season often dominated by clichés, Eliana Curated offers something more modern: intentional gifting, thoughtful design, and a reminder that love comes in many forms.
📍 Eliana Curated
1003 King Street, Old Town Alexandria
🗓 Wed-Sat 11-6 | Sun 12–5 PM
