Why 2025 Was a Breakout Year for Eliana Curated
As 2025 comes to a close, we are feeling deeply grateful and a little in awe of what this year became.
For Eliana Curated, 2025 was defined by momentum, meaning, and moments that reminded us why we do what we do. From major milestones to small heartfelt wins, this past year felt like a true turning point for the brand rooted in storytelling, community, and creativity.
One of the most meaningful evolutions came with our rebrand to Eliana Curated. The name itself carries our heart. It is a blend of our daughters’ names, Eloise and Julianna, ages five and three, and a reminder that this business has always been about legacy, intention, and women supporting women. The rebrand brought new clarity to our vision and visual identity, brought to life beautifully with the help of Hidden Path Creative and our now iconic Eliana Curated branded bags, which we completely sold through mid December after going through 1,000 in just three weeks.
2025 also brought national and regional recognition that we are incredibly proud of. We were featured on Good Morning Washington thanks to the Old Town Girlies, highlighted in Boston Magazine, included in DowntownDC’s Holiday Gift Guide, and honored as part of Dynamic Women of Washington by Modern Luxury Magazine. Each moment felt both surreal and affirming for a small family run brand that started at local pop ups.
Our reach expanded significantly this year through extended holiday market residencies, including seven weeks at the Boston Seaport Holiday Market and five weeks at the DowntownDC Holiday Market, operated by the talented team at The Makers Show. Balancing two major cities while keeping our Old Town Alexandria boutique running was no small feat, but it underscored just how far the brand has come and how strong our team and systems have become.
Back home, Alexandria continued to show up in ways that mattered most. From an unforgettable trunk show with Old House Provisions (thanks, Drew!) to Plaid Friday and Small Business Saturday alongside the Old Town Boutique Community, we were reminded again and again that local support is everything. Our holiday season was rounded out with incredible markets and events throughout the region including Occoquan, URBNMarket Mosaic, Clarendon, Bethesda, Georgetown Visitation’s Esprit de Noel, St Albans’ Christmas Mistletoe Market, and Alexandria’s largest Christmas Market at John Carlyle Park.
Creatively, 2025 pushed us forward. Our holiday photo shoot with Alexandria’s own Trish Spoon (@spoonfuloftrish) captured the spirit of the season perfectly. Elevated, joyful, and effortlessly chic. It helped bring our collections to life in a way that felt deeply aligned with who we are becoming.
As we look ahead to 2026, our focus is intentional growth. Continuing to refine our collections, deepening our Alexandria roots, expanding thoughtfully into new markets, and telling even richer stories through design. At the core of it all remains the same mission. To create jewelry that feels personal, elevated, and meant to be worn in real life.
If you want to experience Eliana Curated in person, we invite you to visit our Old Town boutique at 1003 King Street. Stop by to shop our full collections, discover pieces with a story, and see firsthand what this past year of growth and creativity has been all about.
Here is to 2026, and to continuing to grow together ✨
