Flipping The Script on Blue Collar with Pink’s Window Services
When you think of window cleaning, retro branding and curated gift bags probably aren’t the first things that come to mind. But Pink’s Window Services is on a mission to flip that script—and it’s doing so with precision, polish, and a whole lot of personality.
Marcus Ivery, a U.S. Coast Guard veteran and the proud owner of Pink’s Window Services in Alexandria, VA, is part of a growing movement to reinvent the way blue-collar services are delivered.
“Pink’s is flipping the script on blue-collar jobs.”
When you hire someone for a service—HVAC, pest control, you name it—there’s a good chance you’re stuck waiting around for hours, only for them to show up late, rush through the job, and leave you underwhelmed. Pink’s does things differently. They show up on time, deliver high-quality work with professionalism, and often go the extra mile—literally. One recent client booked a standard window cleaning, but the team ended up pressure washing the driveway and clearing away fallen leaves, no extra charge. It’s this kind of above-and-beyond service that sets Pink’s apart.
That kind of customer-first approach stems from the company’s roots. Pink’s was founded in Austin, Texas, by Brandon Downer and Carter Smith, both former marketing professionals who were laid off during the COVID-19 pandemic. They leaned into bold, nostalgic branding with a modern twist, paired with a standout social media presence that puts their personality front and center.
Alexandria Goes Pink
Marcus brought Pink’s to Northern Virginia in early 2025, opening franchises in Alexandria, Arlington, and Fairfax. “My goal is to keep Alexandria beautiful—one window at a time,” he says. “As a veteran-owned, local business, I’m proud to serve the community I call home.”
The services go far beyond just sparkling windows. Pink’s offers interior and exterior window cleaning, pressure washing, soft washing for siding, gutter cleaning, and even high dusting for tall homes. They serve both residential and commercial properties and are pursuing government contracts as well.
Beyond service, Pink’s is deeply committed to growth—from the inside out. “We want to foster growth in our team. We’re not just hiring technicians, we’re building future leaders,” Marcus says. Every technician starts with structured online and hands-on training—everything from how to wear the uniform and handle equipment to mastering communication and customer care. Their long-term goal is to help technicians grow into general managers and mentors for the next generation.
And yes—there’s merch! Recurring customers who sign up for monthly, quarterly, or annual maintenance plans receive curated gift bags and signature Pink’s gear. It’s just one more way the brand is turning window cleaning into an experience you’ll actually look forward to. (Even Glen Powell was spotted in some Pink’s gear in his movie Hitman!)
So whether your siding needs a refresh, your windows could use a little shine, or you're simply curious about the retro-pink team taking over Northern Virginia, Marcus and his crew would love the chance to “beautify your home”—corny as it may sound, it’s a mission they take seriously.
Follow Marcus, the owner of Pink’s Windows ALX-Arlington on Instagram. Support local. Support veteran-owned. And keep Alexandria beautiful—one window at a time!
Pinks Windows of ALX-Arlington
SEE ALSO: Alexandria Real Estate Market Update
