ASHA by Ashley McCormick: Great Pieces for Holiday Gifts or Just For You

I’m announcing yet another in-store event today. And I can’t say this event is for the 20-year anniversary since it's probably the 10th year we’ve hosted it, but it is one of the most beloved jewelry lines we carry at The Shoe Hive. It’s most likely the very first line we introduced when we moved our location to 127 South Fairfax Street more than 14 years ago. We didn’t have space for much jewelry when we were on Royal Street, so once we had enough room we jumped at the chance to carry ASHA by ADM. I think the line was about a year old when we expanded our store. Founder Ashley McCormack had been holding trunk shows in people’s homes and since she was a Georgetown University alumna, she already had quite a presence in the DMV. I kept complimenting these beautiful mother of pearl pieces I was spotting on people and every time, they shared it was ASHA. 

Ashley also does these great pendants with zodiac signs, and has expanded them to include initials and different locations. Her cuff bracelets are one of my favorites, she has perfect stud earrings you can wear everywhere – and the most spectacular chandelier earrings I have ever seen. If you are ever trying to dress up an outfit, I highly recommend investing in her earrings. I have a go-to pair for events; I tend to always wear something a little more simple and these earrings do the trick of taking my outfit up a notch.

Since 2014 when we reopened our doors, you have all loved the line as much as I do. We started hosting the trunk show right before Thanksgiving to give folks an early start on their holiday shopping. It has always been so well received we decided to do it again. So starting Thursday, November 16 through Sunday, November 18 all ASHA by ADM will be 20 percent off! And they sent us a ton of amazing pieces, it took us an entire day to check them all in!  Check out the ASHA Lookbook for a preview. 

We can also special order items. The pendants really are the best gift. You can layer them with other charms you already own and they just launched their letter charms in two sizes so they’ll work for anyone. I would say these have to be my new top pick for a gift.

Stop in and see us this weekend at The Shoe Hive. We have lots of great new shoes and gifts in store for you to check out for the holiday shopping season.

Elizabeth Todd

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Owner | The Hive, The Shoe Hive, and Yellow Jacket

I spent the first part of my career as a copywriter who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive.  At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

www.theshoehive.com

The Shoe Hive I 127 S. Fairfax Street, Alexandria, VA 22314 I 703.548.7105 

The Hive I 315 Cameron Street, Alexandria, VA 22314 I  703.548.7110   

Yellow Jacket I 301 Cameron Street, Alexandria, VA 22314 I 703.548.7001 

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