The Alexandria Warehouse Sale starts on February 7th and we have boxes and boxes of shoes – Maybe more than clothing – ready for you. Staring at the stacks and stacks of shoes is what inspired me to start this event years ago. This Warehouse Sale, we’re putting the shoe in Shoe Hive.

People often ask me, “Is coming to Old Town really worth it for the Alexandria Warehouse Sale?” What they’re really asking is simple: How good are the deals? I’m here to tell you—they’re really good.

A lifelong Alexandrian, Kendall’s story begins at Belle View Shopping Center, where a childhood favorite—The Virginia Florist—sparked an early love of flowers. That first job grew into a lasting skill she carried alongside a career in accounting and venture capital. Now, with an entrepreneurial spirit and deep local roots, Kendall’s path is coming full circle.

I love to see what other boutiques are doing on social media and, for our events, this research—if I can call it that—is where a lot of my ideas start to take shape. I was watching a story from another independently owned boutique, and the owner was talking about her most worn items from 2025. Two of the items were from AMO, a line we carried many years ago.

This month feels like the season of returning favorites. With smaller delivery windows, we love the chance to bring back lines we’ve missed—and Closed is one of them. While it may be known for denim, it was the sweaters, shirts, and everyday essentials that truly won us over this time around.

Kari Ginsburg doesn’t blend in. She has no interest in doing so and doesn’t want you to either. In a world where conformity often feels like the default, her presence and style is bright, intentional, and refreshingly authentic. That same spirit defines her work at Uproar Coaching, where she helps others show up unapologetically as their truest self.

It is hard to believe that 22 years ago I was sitting in my space at 115 South Royal Street, scratching my head and trying to figure out what to do with my extra inventory. I realized there had to be a way to get more people to shop my clearance items. This is literally how the Alexandria Boutique Warehouse Sale came to life.

Mystique Jewelers is opening the doors to something special and offering you early access to a carefully curated selection of fine, designer and high-fashion jewelry at 30% off. This limited preview gives you the first opportunity to discover rare, one-of-a-kind pieces before they reach a wider audience.

Allude is fast becoming one of our most important brands. The smaller, Germany-based company was founded in 1993 and has been perfecting its craft ever since. Known for high-quality cashmere and modern styles, Allude has become a customer favorite.

As I was thinking about what to write for Stylebook, I realized we had been unpacking a lot of leather pieces last month. I can’t quite explain it, but I have a hard time passing up suede and leather—which is probably obvious if you shop at my store. I tend to dress pretty simply and shy away from pattern, so I’m naturally drawn to texture. That’s where my love of leather comes in.

It seems like 2026 is shaping up to be the year of bringing back brands we’ve missed over the past year or two. Last week, we talked about the return of Sea NYC, and now we’re excited to welcome back one of my favorite jewelry lines: Completed Works.

Two things tell me 2025 was an epic year: I took a fraction of the photos I take in a normal year, and the photos I did take blow me away to look back on. It was a year that was so busy there wasn’t always time to stop to document along the way, and the projects and events we worked on were exciting, challenging, and beautiful.

Aside from the frequent commute for school events, I try to stay in the Commonwealth—and more specifically, in Alexandria. When I find great new places, I love to share them. Everyone knows where I get my hair, nails, and facials, but this year I added a few new local favorites to the mix.

When the new year rolls around, I always like to write about a few things that have nothing to do with the store. Let’s be honest—we probably all need a little reset after holiday shopping. This time of year also brings resolutions about being healthier and happier in 2026. That’s part of this post, but only part of it.

The Hive’s winter sale is here, and the discounts are major. Shop pieces from customer favorites like Veronica Beard, Ulla Johnson, TWP, and Tibi. Whether you shop online or in-store, there’s something for everyone, including yourself, on the rack!

Finding the perfect mix of brands and pieces for the store is always a balancing act. The shoulder seasons, like resort and holiday, offer a perfect opportunity to bring in a few standout pieces. It’s a chance to reintroduce favorites while keeping our selection fresh and exciting. This season, that moment came with the return of Sea NYC.

As 2025 comes to a close, we are feeling deeply grateful and a little in awe of what this year became. For Eliana Curated, 2025 was defined by momentum, meaning, and moments that reminded us why we do what we do. From major milestones to small heartfelt wins, this past year felt like a true turning point for the brand rooted in storytelling, community, and creativity.

Wolford has been at The Shoe Hive for a long time. I think we even had it on the shelf at the original tiny store at 115 Royal Street. During COVID, we stepped away from the brand a bit—there wasn’t much demand for tights and nylons when no one was leaving their homes. We have slowly brought them back, and this year they’re back in a big way.

Each time we go into the showroom filled with brands we carry, I make a beeline for the tiny Unfortunate Portrait rack. I flip through the shirts and laugh and laugh and laugh. Each shirt is funnier than the next and are guaranteed to put a smile on anyone’s face the moment they read them.

We’re nearing the end of the holiday shopping season, and it’s the perfect time to skip the shipping stress and shop local. With online deadlines closing fast and malls more chaotic than ever, shopping small is simply smarter—and more enjoyable. I’ve rounded up a few tried-and-true gifts that never miss, so you can wrap up your list with ease.