Everyone’s Favorite: Ulla

Sometimes when choosing new merchandise for our shelves and racks, I decide to swing for the fences - I mean like really swing for the fences. That is what I decided to do with the latest Ulla Johnson delivery, I decided I wanted to order all the things, and I mean, I ordered all the things. It is by far the biggest delivery of the brand we have ever received, and I could not be more excited.


I loved everything I saw (clearly), and I think it is exactly what you, our valued clients, have been anticipating as you willed the pandemic to an end. I tried to get as many buy now, wear now options as possible. There were also a few pieces that no one will be wearing any time soon, but I had to have them in our store now anyway. I mean, the suede jacket in this collection is so good it is a must-have, no matter what the temperature is outside.

This summer, I will be wearing the Bess and Elena tops on repeat, and when I don't feel like wearing shorts, the Lars and Haven pants are the perfect solution. Then, I'll wear the Graham pullover for chilly nights and air conditioning, and the Pilar dress in Canyon is a must, and it will take me right into fall without missing a beat. See, when I swing for the fences, it also means I place a heck of a lot of personal orders on top of the store's. We are so happy that what the trade calls pre-fall fashion is here, just in time for summer to kick off. I hope you love this Ulla collection as much I clearly do. I'm betting big that you will.

 

Out of town this summer? Shop online!

 

Elizabeth Todd

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Owner | The Hive and The Shoe Hive

I spent the first part of my career as a copywriter who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive.  At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

www.theshoehive.com

The Hive and The Shoe Hive I 315 Cameron Street, Alexandria, VA 22314 I 703.548.7110

P.S. The Hive I 301 Cameron Street, Alexandria, VA 22314 I 703.548.7001

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