Street Style: Meet Pamela Wurst Vetrini

Pamela went viral on TikTok at the end of 2021. “I made a video of trends I had observed through the lens of an elder millennial. Overnight I gained 50,000 followers…I had celebs following me,” she shares. “This humorous approach to trends worked for an older audience,” and she kept creating “weekly Cliff notes” for two years as an organic content curator. She struck more gold with spoof reality shows on the platform. “There’s a lot more silliness and physical comedy coming back to social, people need an outlet.”