A lifelong Alexandrian, Kendall’s story begins at Belle View Shopping Center, where a childhood favorite—The Virginia Florist—sparked an early love of flowers. That first job grew into a lasting skill she carried alongside a career in accounting and venture capital. Now, with an entrepreneurial spirit and deep local roots, Kendall’s path is coming full circle.

Kari Ginsburg doesn’t blend in. She has no interest in doing so and doesn’t want you to either. In a world where conformity often feels like the default, her presence and style is bright, intentional, and refreshingly authentic. That same spirit defines her work at Uproar Coaching, where she helps others show up unapologetically as their truest self.

 Meet Stephanie Bibighaus, the new Executive Director at The Alexandria Police Foundation — and a woman who’s turned personal loss into purpose. From her Pentagon days to championing K-9 heroes, Stephanie reminds us that style, service, and heart often go hand in hand. 

 Local author Brittany Mazique turned grief into creativity, transforming her love of storytelling into a thriving career writing children’s books for Disney and beyond. Read how this Alexandria mom balances family life, creative work, and the joy of helping all girls feel seen and celebrated.

Meet Jane Collins—a woman who’s redefining what it means to start over. Once an Air Force Colonel, now a model and makeup artist, she’s channeling her passion into helping women regain their confidence and embrace their next chapter with style and purpose.

Mayor Alyia Gaskins made history as the first African American woman to serve as Alexandria’s mayor — and she’s just getting started. From public health and urban planning to City Hall, she’s reimagining what it means to lead with heart, faith, and community.

Creativity is blooming in Hollin Hills!  Meet Paige Bradford, the visionary behind Hooray Art!, an Alexandria studio where kids (and adults) can unleash their imagination, make mistakes, and discover their inner artist.

From corporate life to curating dream trips, Alexandria’s own Kara Tomaiolo traded in her big corporate job for her true passion—helping people travel well. With a mix of honesty, humor, and impeccable taste, she’s the travel advisor you’ll want on speed dial. Meet Kara, discover her story, and find out why she’s the perfect person to plan your next adventure.

 Meet Kelly Jeffers, an Alexandria native with deep community roots and a love of gathering people together. From pontoon rides on the Potomac to her family’s legendary “Day of Meat Party,” Kelly shows us how to blend career, family, and fun.

Meet Sarah, Stylebook’s social media manager and Alexandria native whose work helped grow our TikTok following by thousands (yes, she’s behind that viral Spite House reel). From high school fundraisers that built water wells in Haiti to her current role at Active Minds, Sarah’s journey blends creativity, community, and purpose.

Alexander, Angelica, and Kelly aren’t just helping grow Alexandria Classical Christian Academy—they’re raising daughters in the same 4th grade class and making their mark in Old Town with style to spare. See our latest feature where these three share their story and show off their fall looks.

When her first lease deal fell through, Danielle Farrah thought her dream of opening a wellness studio was slipping away. Instead, it was the push that led her to create The Lalita Method in North Old Town—a boutique Pilates experience rooted in balance, design, and community.

How a restaurateur with heart is redefining what leadership looks like. Dan Simons shares why mental health, sustainability, and honesty belong at the center of the table—and how doing the right thing can still make good business sense.

 After building a career in tech, Angelika turned a creative family idea into one of Old Town’s most inspiring boutiques. Meet the woman behind Eliana Curated and discover how this local gem came to life—right on the corner of King and Patrick.

Jennifer’s path from international medical nutrition to personalized skin and wellness support is anything but ordinary. She’s a mom, a military spouse, a lifelong learner—and founder of Vitality-Led Health, where she helps clients uncover the root causes of autoimmune and skin conditions through functional nutrition. Get to know the woman behind the glow.

“No tickets, no gimmicks—just games, good food, and community.” Lifelong gamer and Alexandria native Allen Brooks is bringing a new kind of arcade to North Old Town. At Continues, it's not just about the consoles, it's about connection. From coffee and brunch to skeeball leagues and tabletop tournaments, this is your new neighborhood hangout.

Meet Melissa Riddy: a born-and-raised Alexandrian whose deep local roots, community service, and family-first mindset keep her grounded—whether she’s advocating for healthcare access, leading a nonprofit board, or hitting the ski slopes with her daughters.

From cross-country moves and art school rebellion to sailing adventures and soulful design—Kim of Patina shares her story of resilience, reinvention, and creating spaces filled with beauty, memory, and meaning.

From April Fool’s Day pranks to planning Reptile Day at Pippin Toy Co., Leann brings joy and spark to Old Town’s favorite toy store. This week, she shares how life led her to Alexandria, her top Disney tips, her daughter Lily’s toy evolution—and why she’ll never move farther south (unless it’s to Key West!).

“Junior League has given me a new path that I’m super passionate about—connections with other nonprofits in the area,” Erica says. “The most rewarding part is being surrounded by like-minded women, who are diverse in background and all want to help their community.” Whether she’s organizing fundraisers, exploring Virginia wineries, or reading 150+ books a year, Erica’s story is rooted in purpose, curiosity, and connection.