The Hive’s 12 Days of Christmas

I am ready for Christmas. I love it, even though I know it can be an exhausting time. Owning stores definitely has made the Christmas season a bit more stressful in my house, and ironically it makes me a late shopper. Admittedly, I do have the ability to shop at my own stores for the holiday which simplifies things; especially since my kids and most of my nieces and nephews are older these days.

One way I shop early is by following the stores I love on Instagram and watching for their “12 Days of Christmas” promotions. We joined in on the fun about six years ago, doing videos and all sorts of bells and whistles to promote it. Maybe next year we will get back to that– my family still likes to test me about my magic, glitter-showering, snap at the end of those videos.

This year, logistics made it impossible to get those videos together in advance. I blame Covid and its residual shipping bottlenecks that compromised the ability for brands to send us items to use for the promotions.

While it’s a little more difficult to come up with the items, we think we have a great list of deals. Starting tomorrow at 10 am, check your email and Instagram to see the deal of the day. Make sure you check to see which of our three stores has the item, and if you can’t make it in person, we'll have the deal online, too. You can also give us a call or message us on Instagram, and we will do our best to keep up.

We hope this helps you get a few names checked off your list. Happy shopping!


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Elizabeth Todd

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Owner | The Hive and The Shoe Hive

I spent the first part of my career as a copywriter who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive.  At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

www.theshoehive.com

The Hive and The Shoe Hive I 315 Cameron Street, Alexandria, VA 22314 I 703.548.7110

P.S. The Hive I 301 Cameron Street, Alexandria, VA 22314 I 703.548.7001

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Alexandria Stylebook: Our Holiday Wish List

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