"Hex Appeal"? Do You Have It? And Where to Get Your Fix!

October! It’s our season, Alexandria, and something beyond a mere chill is in the air. And I’m  talking about Hex Appeal—yup, it’s a thing, that irresistible, slightly spooky, and utterly captivating allure that some people just…have. It’s not just about a dazzling smile; it’s about a mystique, a little wink from the cosmos, and an undeniable draw that puts every pumpkin spice latte to shame.

So, who has it and why?

The Irresistible Allure of the Mysterious

Hex Appeal belongs to the unapologetic rule-breakers, the deep-thinkers, and those with a taste for the theatrical. (TA-DAH!!) ! It's the person who walks into a room and makes you wonder what enchanting secrets they’re hiding. Think less "boo" and more "bewitching." It's the unique combination of elegance and just a touch of the macabre. (again Tah-dah!) 

They are the ones who appreciate the pure, atmospheric fun of a flickering, perfectly scented candle, like those amazing Hemlock and Hearth Candles from The Parlour. Maybe it's the intimate, small-batch fragrances from Sin & Sugar or Alchemists Haven to Pumpkin Crunch that give them their confident, mesmerizing aura. You can literally smell the mystery! (In fact, join the debate at our Coven Scenting Party every Wednesday to help us crown our jewel scent—it’s where the Hex Appeal crew gathers).


Walk a Mile in Their Killer Heels

People with Hex Appeal don't just follow trends; they step on them with a killer heel. That’s why we know they’d be absolutely obsessed with our Day of the Dead inspired Stiletto Chocolate. Hand-decorated and as unique as it is sweet, this 5.5-inch chocolate fashion statement, adorned with skulls, vines, and spiderwebs, perfectly captures that sweet-but-spicy aesthetic. It’s a gift for the chocolate and fashion lovers—the dual power of Hex Appeal!

The Ultimate Showstopper

But the true sign of ultimate Hex Appeal? Knowing how to command attention and indulge in luxury. That’s where the Pure Hex Appeal Coffin comes in. This keepsake black coffin, packed with 13 limited-edition, hand-packed luxury chocolates, is the ultimate showstopper. It’s not just a box of treats; it's a statement piece.

Imagine the spell you'd cast displaying this at your Halloween party. Ooohhh Inside, you’ll find bewitching bites like the Dark Blood Orange Caramel Skull, Milk Pecan Pie Truffle, and the Dark Cinnamon Almond Caramel—a whole coven of flavors ready to charm your taste buds.

Want to truly uncover the nature of your own Hex Appeal? Stop by and have your tarot read by our Madame Professor. Uncover what the cards hold for your captivating future.

Hex sexy is here, Alexandria. Come grab your gear and get your full-on spooky-season allure at The Parlour at 115 S. Royal Street!

Madame Coco & The Ravens

SEE ALSO: Crêpes, Cocktails & Charm: A Delicious Old Town Alexandria Experience

Meshelle Armstrong

Known throughout the community and restaurant industry, Meshelle Armstrong is celebrated for her unique concepts and brand creations. As the co-owner of the esteemed EatGoodFood Group, Meshelle has  successfully owned and managed eleven restaurants in the Washington DC area. Notably, she achieved the pinnacle of culinary excellence with Old Town's four-out-of-four star Restaurant Eve, which was honored by President & Michelle Obama on their 17th anniversary. 

Her dedication to quality and innovation has always been at the forefront of her ventures. Hummingbird, situated in the Hotel Indigo on the waterfront, exemplifies this  commitment. With its coastal vibe and breathtaking river views, Hummingbird provides a unique and pleasing backdrop for small weddings and joyous celebrations. 

Continuing to make waves, Meshelle recently opened The Parlour, Madame Coco’s Libation Lounge. Located on Royal Street, this sanctuary is where indulgence meets imagination, and where very guest feels immersed in a story that blends luxury, mysticism and connection.


the parlour  hummingbirdva.net

Previous
Previous

Street Style: Meet Paige Bradford

Next
Next

From Closet to Powder Room: The Art Prints Your Walls Have Been Waiting For